1. Quiz May 31st

2. 1. ____Adds the idea of being a good corporate citizen to the Marketing concept
Production Concept
Product Concept
Selling Concept
Societal Concept

3. 2. The extent to which a product meets or exceeds customer expectations is known as Customer
Equity
Satisfaction
Perceived Value
Relationship Management

4. 3. Consumers that tattoo a Harley Davidson Logo on their bodies have _____ relationship with Harley
Basic
Full Partnership
Friendship
Limited

5. 4. Share of ____ is the portion of the customer’s purchasing that a company gets in its product categories
Customer
Market
Profits
Investments

6. 5. Friday is a ______ day
No-class
Ketchup
Heinz
All of these