1. Google Inc. - ”Don’t be evil” By Dr. Klaus Solberg Søilen, BTH September 01-03, 2006

2. Background  First round funding for startup June 1999  Overture introduces paid listings 1999  Google introduces paid listings Des, 1999  Surpassed Inktomi as Yahoo!s search egine June 2000  IPO August 2004

3. Google Products  Google search  Gmail  Google Desktop  Peronalized Search  Google maps  Google Earth  Picasa  Web Accelerator  Google Book Search  Google Talk  Google Base  Froogle  (Google Wallet)

4. Critical points  Scope of company’s activities  Asset/Owner structure (B and A Shares)  Competition (Yahoo, Microsoft, EBay/PayPal, Amazon)  Privacy Issues  Neglect of Customer Service?

5. Product development Areas  Improvment We search  New Search domains  Enhancement to advertising services  Software tools and services

6. Values  Peter Drucker  Hire by committee  Team work (3-5 people)  Quantitative analysis/data driven decisions  Enginnering culture  Don’t be evil  Engineers spend 20% on own projects  Do one thing realy, really well  Friday meetings