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Chapter 10 - Aggression Part 2: April 6, 2006
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Gerbner’s Research Differences between heavy and light TV viewers “Mean World Syndrome” –What is it? “Happy violence” –What is it?
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Media Research Accelerating violence –murders shown in remakes Lessons about who is powerful/violent Same effects for watching violent TV/movies and video games –Desensitization to violence?
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Media and Aggression: Porn Increased rates of sexual assault coincide with increased sexual suggestiveness in media. Rape myths research –what does it show? Research on porn and desensitization to brutality
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Media and Aggression: Porn Does violent porn provoke aggression? Donnerstein’s research – –1) differences in male-to-male aggression versus male-to-female aggression –2) How rape is depicted is crucial in influencing viewer’s later aggression What were the results?
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Reducing Aggression: Catharsis Catharsis hypothesis – does it work to find another outlet to release our aggression? If so, should be negative relation between doing x and being aggressive Field research – what does it show for each relationship? –porn and rape –watching sports and aggression –murder rates following war
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Reducing Aggression: Social Learning We’ve seen evidence that aggression is learned, so can we unlearn it too? Research with kids – what works to reduce aggression?
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Reducing Aggression: Punishment For punishment to work, must be: –Promptly after the aggression –Relatively strong so it is noticeable –Consistently applied –…but potential for retaliation –…and what does social learning theory imply?
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Incompatible Responses Baron – induce a response incompatible w/anger Study w/confederate stopping at red light, waits for 15 sec after green light What % of cars behind the confed will honk? –What were the different conditions? –What were the results?
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