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خطوات التخطيط الاستراتيجى

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Presentation on theme: "خطوات التخطيط الاستراتيجى"— Presentation transcript:

1 خطوات التخطيط الاستراتيجى
تحديد الرؤية المستقبلية تحديد مهمة المنشأة صياغة الاهداف صياغة الاستراتيجيات العامة صياغة الاستراتيجيات التفصيلية

2 عناصر الخطة التسويقية تقييم الفرص والمخاطر التسويقية
تحليل الموقف تقييم الفرص والمخاطر التسويقية صياغة الاهداف التسويقية تكوين الاستراتيجيات التسويقية تحديد المميزات التنافسية صياغة خطط المزيج التسويقى المتكامل وضع البرامج التفصيلية للتنفيذ تنفيذ الخطة ومتابعتها تقييم الخطة

3 أدوات تكوين الاستراتيجية التسويقية
تحديد السوق المرتقبة تحديد أقسام السوق اختيار المركز السوقى تحديد ملامح المنافع

4 عناصر القوة والضعف والفرص والمخاطر SWOT
مظاهر القوة Strengths مظاهر الضعفWeaknesses الفرص Opportunities التهديدات Threats

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