1. Leading Through Innovation Presentation to our Advisory Board Richard Lyons May 12, 2006

2. Spot the Trend Haas School’s US News Ranking over Time 1991-19941995-20022002-2006 Average Haas ranking 13 10 7 these annual surveys

3. Brand Strategy

4. Touch-point Timeline Where will the student segment see our brand? Website Appl. Info Days at Orient. Leadership Strategy … events Haas core core

5. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological

6. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Process Innovation: Technological Process Innovation: Organizational

7. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation

8. Innovation Axis What do you think of when you hear Innovation? Engineering Business Technology Leadership Process Innovation: Technological Process Innovation: Organizational Strategic Innovation We want to own this

9. Execution: We are Rolling Courses: Expert practice, electives, core Brand: Brand Council, Web, Briefings, … Intell. Leadership: Cases, CMR, Book, Team: Glazer MOT, 2 students, Berman …