Presentation is loading. Please wait.

Presentation is loading. Please wait.

Online Reputation Management by Abe Olandres www.yugatech.com.

Published by Modified over 9 years ago

Similar presentations

Presentation on theme: "Online Reputation Management by Abe Olandres www.yugatech.com."— Presentation transcript:

1 Online Reputation Management by Abe Olandres www.yugatech.com

2 Online Reputation Management - a process of searching for and managing the public perception of a brand and its services online. - a field that encompasses public relations and search engine optimization. Managing Online Reputation

3 Why is it important for you or your company? - the Internet is a major part of today’s media - more and more people are going online - search engines are more trusted than ever - it influences public perception - it can affect customer services - it can affect customer buying decision (sales!) Managing Online Reputation

4 “Coca-cola” Managing Online Reputation

5 “Abercrombie & Fitch” Managing Online Reputation

6 What to track? - Anything and everything related to your company - All brands, names, and trademarks - All Service & Product names - Key Employees of the Company - News in your Industry - Everything related to your competition Managing Online Reputation

7 How to track? - Yahoo News, MoreOver, Google News - Digg, Reddit, NewsVine - Technorati, Google Blog Search - Flickr - YouTube, MetaCafe - Wikipedia - Yahoo! Groups, Google Groups - Message Boards - Google Alerts - Web Ads Managing Online Reputation

8 “Nokia picks on the Apple iPhone” Managing Online Reputation via Google AdWords

9 Google Trends Managing Online Reputation

10 Track with Google Alerts Managing Online Reputation http://blogsearch.google.com

11 The Strategies - Pro-active Methods - create a presence, everywhere - be in the news! - initiate a buzz - engage the newsmakers - Reactive Methods - request for review update - correct the language - address the issue - bury brigade (SEO) - call the lawyers! Managing Online Reputation

12 “SM HyperMart” - 771 out of 3,890 are blog entries - est. 435 bloggers Managing Online Reputation

13 “Will it blend?” BlendTec - $50 materials cost -6.4 million views of the iPhone blending - over 35 million views of 50 series Managing Online Reputation 5X sales of blender!

14 Take Note! - It’s a constant challenge. - It’s an investment. - It begins “offline”. - Admit it and address it. - Take visible action. - Wash, rinse and repeat. Managing Online Reputation

15 Abe Olandres Professional Blogger & New Media Consultant www.yugatech.com abeolandres@gmail.com +63918.4970174 Managing Online Reputation In the world wide web, you no longer own your brand; but you can still do something about.

Download ppt "Online Reputation Management by Abe Olandres www.yugatech.com."

Similar presentations

Out To Own Digital Marketing Strategy & Development.

Out To Own Digital Marketing Strategy & Development.
Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.
George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting.

George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting.
Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
“While $155 billion worth of consumer goods were bought online last year, a far larger portion of offline sales were influenced by online research. Forrester.

“While $155 billion worth of consumer goods were bought online last year, a far larger portion of offline sales were influenced by online research. Forrester.
What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.
Leveraging Social Chatter: Online Brand Reputation Monitoring and Management A Wakeup Call Gary Levine WSI Brand Reputation Expert.

Leveraging Social Chatter: Online Brand Reputation Monitoring and Management A Wakeup Call Gary Levine WSI Brand Reputation Expert.
A Brief Overview of Social Media UW PRSSA May 21, 2009 Jessica Randazza.

A Brief Overview of Social Media UW PRSSA May 21, 2009 Jessica Randazza.
WHO WE ARE ●Website Development & Design ●Web Marketing Strategy, Training, and Analysis ●Web Applications, iOS apps, Android apps.

WHO WE ARE ●Website Development & Design ●Web Marketing Strategy, Training, and Analysis ●Web Applications, iOS apps, Android apps.
Internet Safety for Your Business – Monitoring Your Digital Reputation Tami Norris Custom Training Solutions a division of Northwest State Community College.

Internet Safety for Your Business – Monitoring Your Digital Reputation Tami Norris Custom Training Solutions a division of Northwest State Community College.
Impact of Social Media. Today’s Agenda Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices.

Impact of Social Media. Today’s Agenda Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices.
Promoting Your Business Online Chris Wellings www.ctc-aspire.co.uk.

Promoting Your Business Online Chris Wellings
MONTH 201 High Impact Digital Marketing For Manufacturers BY BLASTMEDIA June 11, 2014.

MONTH 201 High Impact Digital Marketing For Manufacturers BY BLASTMEDIA June 11, 2014.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Company Logo Company Name Presenter: John Doe. Samples Of The Customer NICHE and KEYWORDS if POSSIBLE Your Company Name / Branding.

Company Logo Company Name Presenter: John Doe. Samples Of The Customer NICHE and KEYWORDS if POSSIBLE Your Company Name / Branding.
Protecting Your Company’s Reputation Online TLTA Annual Conference & Business Meeting June 15, 2012 TLTA Annual Conference & Business Meeting June 15,

Protecting Your Company’s Reputation Online TLTA Annual Conference & Business Meeting June 15, 2012 TLTA Annual Conference & Business Meeting June 15,

Similar presentations

Ads by Google