1. eBay An innovative and cost effective online marketing tool ALEXANDRE CENTNER – HEAD OF INTERNET MARKETING EBAY.BE 25 October 2006

2. 2 eBay, a worldwide trade platform On-line meeting place for sellers and buyers Founded in 1995 by Pierre Omidyar Worldwide presence in 33 countries Over 200 million users 6.500.000 new objects per day +/- 1.200 Euro traded per second * Source: AC Nielsen eBay is a primary or secondary source of income for more than 724.000 Americans and more than 170.000 Europeans (among which > 2.000 Belgians)*

3. 3 eBay in Belgium: Nr 1 e-commerce site eBay.be was launched in 2003 Today more than 1.500.000 registered users Most visited e-commerce site in Belgium –> 400.000 visits per day * –> 150.000 purchases per week Development from C2C to B2C sales channel On eBay.be –DVD, CD, collectors item, clothing item and book are sold every minute –A baby item is sold every 3 minutes –A bottle of wine is sold every 25 minutes –A car is sold every 30 minutes * Source: SiteCatalyst

4. 4 How sellers use eBay Rare/unique“in-season” tradeoverstockSecond hand/vintage/antiques

5. 5 eBay: an effective online marketing channel eBay becomes marketing tool 7 new cars @ 1€ Integrated campaign – online + offline > 5.000 visits per car Optimized Google and MSN search results Generating brand awareness

6. 6 eBay: a cost effective tool Platform is there to be used No financial risks eBay generates traffic Benefit from brand awareness International platform Cross selling Design / create website Generate traffic –Bannering –advertising Technical updates needed Payment methods? Creating your own site VS