1. Darlene Cook Aaron Winfree Jennifer Luu

2. What is Hartwicks? –A specialty kitchen store featuring products for cooking, dining and entertaining –Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining History of the Company –Started in October 2006 –Lisa Hartwick is creator/owner –Used to be a marketing exec –Makes her own window displays and uses marketing knowledge in her retail store

3. Strengths –Location Located at 5 th Street Public Market in Eugene (good neighbors) Trends- Food Network, products by “Food Celebrities” Products, high priced, high quality

5. Neighbors include: –Specialty Food Stores, expensive clothing boutiques

6. Weaknesses: Door way a little hidden Too much might be too much Website

8. Opportunities, local events, cooking classes Hartwicks Wear Red Day (Heart-healthy cooking demonstrations, information to educate women, heart- healthy recipes, and prizes!)

9. Threats –Inkwell, Crate and Barrel, Potterybarn, Williams-Sonoma –Macys lower prices

10. Private Company Location: Hartwicks in the 5th Street Market296 E. 5th; Eugene Phone: (541) 344-6345

11. Sources www.hartwicks.com http://www.visitlanecounty.org/calendar/index.cfm ?action=daily&cdate=2-2-2007 http://www.5stmarket.com/stores/ http://www.registerguard.com/news/2006/07/21/c8.bz.retailmarket.0721.p1.php?section=business http://www.registerguard.com/news/2006/12/05/d 4.bz.bizbeat.1205.p1.php?section=business