1. Culture and organization of the multinational firm
Przystal Katja
Celik Ümran
Cvijanovic Dragana
Koinig Elmar

2. Introduction Cultural constraints in personel management
School of thought
Culture in general
Definitions of Culture
Result:4 field matrix
5 Cultural Dimensions
Alternative Approach

3. Cultural constraints in personel management
National cultures
Organisation cultures

4. School of thought Asto studies Structure / Culture
Scientific /human approache

5. Culture in general
Symbols
Heroes
Rituals
Values

6. DEFINITIONS OF CULTURE ( Geert Hofstede)
Power Distance
Uncertainty Avoidance
Individualism – Collectivism
Masculinity – Femininity

7. Result: 4 field matrix Village market Family or tribe
Uncertainty
avoidance
Low
Village market
(Anglo/Nordic)
Family or tribe
(Asian)
„pyramid of people“
(Latin)
Well-oiled machine
(Germanic)
Power
distance
High
High
Low

8. 5 CULTURAL DIMENSIONS (Fons Trompenaars‘s research
Universalism versus Particularism
Individualism versus Collectivism
Neutral versus Affective relationships
Specific versus Diffuse relationships
Achievement versus Ascription

9. Alternative approach Model for the future „boss“ „coach“
„homemade ideas!?“