1. Robert Christner
Christina Cruz
Eric Lora

2. History Ingbar Kamprad was the founder Founded in 1943 in Sweden
IKEA originally sold pens, wallets, picture frames, table runners, watches, jewelery and nylon stockings
1985 first store in the U.S. opens

3. Ikea and the Environment
Three Corner Stones We use fewer raw materials and create less waste and discharge. The extensive use of wood in our products. Wood is a recyclable, biodegradable and renewable material – an excellent material to use from an environmental point of view. Training co-workers and engaging them in environmental issues.

4. Strengths Items are coordinated Great design International appeals
Inviting (restaurant, play area)
Show rooms
Sustainable practices ( no bags)
Affordable
Wide range of style
Wide range in functions

5. Strengths
“No matter which style you prefer, there's the latest armchair that goes with the classic bookcase that goes with the new extending table that goes with last year's armchair. So our range continues to be wide in a variety of ways. Year after year after year.”

6. Weaknesses Crowd Items need assembly Location (32 stores in the U.S.)
Lack of advertising in the U.S. Market
Mass production
“By Christmas 2007, every living room in Portland will be identical. I’ve seen it happen before” - Chaz

7. Threats Opportunities Expansion into electronics High traffic (PDX)
More advertising for U.S. market
Threats
Higher end furniture stores
Pottery Barn, Crate &
Barrel, Pier 1 Imports
Target, Wal-Mart, and other local Retailers

8. Facts and Figures
Sales by region Asia + Australia 3 % North America 16 % Europe 81 %
The IKEA Group in figures Sales for the IKEA Group for the financial year 2004 (1 September August 2005) totalled 14.8 billion euro.

9. Ikea Portland MAX stop “Cascade Station” Close to the Portland Airport
250 seat restaurant
75 bike racks
280,000 sq. ft.

10. Sources www.youtube.com www.ikea.com