1. Chapter 6 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 1 Crafting Messages for Electronic Media

2. © Prentice Hall, 2007Business Communication Essentials, 3e Chapter 7 - 2 Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill

3. Learning Objectives 1.Using electronic media in business 2.Using networking, UGC, and Q&A sites 3.Creating effective e-mail messages 4.Creating effective IM and text messages 5.Creating business blogs and microblogs 6.Creating effective podcasts Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 3

4. Using Electronic Media for Business Communication Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 4

5. Brief Message Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 5 Social Networking Social Networking E-Mail Messages E-Mail Messages Community Participation Community Participation Instant Messaging Instant Messaging

6. Brief Message Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 6 Text Messaging Text Messaging Podcasting Blogs and Microblogs Blogs and Microblogs Online Video

7. Printed Documents Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 7 Make a Formal Impression Make a Formal Impression Stand Out From E-Messages Stand Out From E-Messages

8. Printed Documents Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 8 Follow Legal Requirements Follow Legal Requirements Offer Security and Permanence Offer Security and Permanence

9. Human Side of Electronic Communication Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 9

10. Compositional Modes for Electronic Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 10 Conversations Orientations Critiques and Comments Critiques and Comments Summaries

11. Compositional Modes for Electronic Media Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 11 Reference Materials Reference Materials Teasers Narratives Updates and Announcements Updates and Announcements

12. Communicating on Networking, UGC, and Community Q&A Sites Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 12

13. Business Use of Social Networks Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 13 Market Intelligence Recruiting and Connecting Marketing Communication Brand Communities Location-Based Networks

14. CommunityBuilding PromotionalEfforts ConsistentPersonality CompositionalMode ExistingConversations OnlinePresence Business Communication Strategies Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 14

15. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 15 CompellingEasy-to-Use User-Generated Content

16. Community Q&A Sites Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 16 Customers Public Access Members Only

17. Creating Effective E-Mail Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 17

18. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 18 Workplace E-Mail UniversalityUniversality Message LengthMessage Length FlexibilityFlexibility Legal IssuesLegal Issues E-Mail HygieneE-Mail Hygiene

19. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 19 Planning E-Mail Purpose Audience Protocol

20. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 20 Writing E-Mail

21. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 21 Completing E-Mail Revising Proofreading Producing Distributing

22. Creating Effective Instant Messages and Text Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 22

23. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 23 Business IM Benefits Rapid Response Reduced Costs Conversational Wide Availability Wide Availability Rapid Response Rapid Response Reduced Costs Reduced Costs Conversation Aspects Conversation Aspects

24. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 24 Business IM Concerns Security IssuesSecurity Issues User AuthenticationUser Authentication Logging MessagesLogging Messages IncompatibilityIncompatibility Spim MessagesSpim Messages

25. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 25 Three-Step Process

26. IM in the Workplace Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 26 Courtesy Work Focus Security Concerns Personal Messages Impromptu Meetings Complex Messages Multiple Discussions Security Guidelines

27. Creating Effective Business Blogs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 27

28. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 28 Effective Blogs Personal StylePersonal Style Authentic VoiceAuthentic Voice Timely InformationTimely Information Interesting TopicsInteresting Topics Audience ParticipationAudience Participation

29. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 29 Project ManagementProject Management Team CommunicationTeam Communication Company NewsCompany News Customer SupportCustomer Support RecruitingRecruiting Blogs in Business

30. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 30 Public RelationsPublic Relations Media RelationsMedia Relations Policies and IssuesPolicies and Issues Crisis CommunicationCrisis Communication Marketing ResearchMarketing Research Blogs in Business

31. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 31 BrainstormingBrainstorming Engaging EmployeesEngaging Employees Viral MarketingViral Marketing Traditional MediaTraditional Media Community BuildingCommunity Building Blogs in Business

32. Planning Blogs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 32 Audience Purpose Scope

33. Writing Blogs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 33 Content Style Information

34. Completing Blogs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 34 Evaluating Proofreading Posting

35. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 35 Microblogging Social Aspects Business Uses

36. Creating Effective Podcasts Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 36

37. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 37 Business Podcasts Rapid Response Reduced Costs Conversational Virtual Tours Virtual Tours Audio Video Audio Video Training Sessions Training Sessions Product Brochures Product Brochures

38. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 38 Three-Step Process

39. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 39 Required Resources

40. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 6 - 40 Crafting Messages for Electronic Media