1. Call of the Mall Mall Cuisine Breakfast at Cartier

2. Good enough Poor view Under $6 No take home Japan better Chain Restaurants

3. Jewelry stores in clusters –First to slow down and then to stop Cartier –Look closed off, expensive Not everyone welcome Security Really good jewels in the back 3 types of customers

4. Discounter next to Cartier Helps or hurts? Who buys jewelry? front door, back door, dog house Women for themselves

5. Lighting designed to show off diamond Not enough mirrors Selling a fantasy

6. On to the discounterdiscounter 50% of sales Counters not barriers Open sell

7. Selling brand name Selling New York Selling a color Door Pre-boxed? Last place made for a woman