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Sara Gilbert and Laura Swalko
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HISTORY Founded in 1851 by Rowland Hussey Macy. Founded in 1851 by Rowland Hussey Macy. –Dry goods store In 1858, he moved to New York and founded R.H. Macy & Company. In 1858, he moved to New York and founded R.H. Macy & Company. Merger with Federated Department Stores: December 19, 1994. Merger with Federated Department Stores: December 19, 1994.
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Strategy “Federated is a company eager to embrace change, one that seeks and pursues new ideas, and that leads the way in a crowded retail field. We are committed to becoming even more aggressive and creative in identifying and servicing the needs of our fashion-oriented target customers.” “Federated is a company eager to embrace change, one that seeks and pursues new ideas, and that leads the way in a crowded retail field. We are committed to becoming even more aggressive and creative in identifying and servicing the needs of our fashion-oriented target customers.” - Terry J. Lundgren Chairman/CEO & President Chairman/CEO & President
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Target Market Women Women Ages 20-50 Ages 20-50 Moderate to Better Price Zone Moderate to Better Price Zone
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Merchandise Mix 33% Feminine Accessories, Intimate Apparel, Shoes & Cosmetics 33% Feminine Accessories, Intimate Apparel, Shoes & Cosmetics 27% Women’s Apparel 27% Women’s Apparel 21% Men’s and Children’s 21% Men’s and Children’s 19% Home/Miscellaneous 19% Home/Miscellaneous
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SWOT Strengths Strengths –Simple pricing Offer “everyday value” prices rather than coupons. –Thisit.com, provides online shopping for fashion- savvy juniors. –Marketing They use more national and broadcast advertising to tell their story.
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SWOT Weaknesses Weaknesses –Cluttered Not very organized. –Garment duplication Offer similar merchandise throughout each department. –Some competitors offer lower prices. JC Penny, Sears –Some competitors offer better customer service. Nordstrom
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SWOT Opportunities Opportunities –Offer a lower assortment to create less clutter. –Expansion: Merge with May Company. Recently converting regional department stores owned by May company to “Macy’s”
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SWOT Threats: Threats: –Competitors JC Penny, Nordstrom, Sears –Aging baby boomers Their change in lifestyle
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Career Opportunities Internships Internships Executive Development Programs Executive Development Programs
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Sources www.macys.com www.macys.com www.retailology.com www.retailology.com www.wikipedia.org www.wikipedia.org
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