1. Certificate of Media Convergence: How to Develop a Media Convergence Education Program With Minimal Impact on Curriculum, Faculty and Resources

2. Certificate Goal – To educate SJ&B students on best practices in media convergence Certificate Objectives - To make SJ&B students competitive for employment in converged media operations To provide SJ&B students the opportunity to work collaboratively between sequences To facilitate academic coordination and collaboration between SJ&B sequences To exercise and improve the SJ&B model for media convergence education To validate the use of Manila/Frontier as the Web CMS platform for media convergence education within the SJ&B To encourage faculty use of all relevant technology in each sequence

3. And now…a word from our sponsors Program must deliver a measurable advantage to our graduates as they seek employment in their chosen field. Program must build upon the School’s core competency of original newsgathering and reporting – not merely re-purposing print/broadcast content for online distribution. Program must support the School’s broad definition of media convergence as a collaborative, cross-media newsgathering process rather than strictly digital storytelling and online publication Program must allow students to “op-in,” rather than a forced cross- curriculum solution. Program must not jeopardize or impact the School’s ACEJMC accreditation.

4. Model For Media Convergence Education Certificate Program JOUR 232 Electronic Technologies for Journalism Manila/Frontier JOUR 495– Collaborative Journalism www.BGscene.com Digital News Gathering Online Content Production Web Design and Graphics Web Video Production Multimedia Production Online Advertising Sales and Production Brand Development and Promotion Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University College Heights HeraldWKUHerald.com WKU Chan. 12 News Channel WWHR FM 91.7 Revolution Certificate of Media Convergence School of Journalism & Broadcasting 18 Hours Digital Video Production & Distribution BCOM 264 Basic Photography JOUR 231 Introduction To Newswriting JOUR 202 Basic Broadcast News BCOM 265

5. Model For Media Convergence Education Certificate Program JOUR 232 Electronic Technologies for Journalism Manila/Frontier Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University Level One – Construct JOUR232 - Bedrock of the Certificate Program Provides ALL journalism students with a fundamental understanding and hands-on experience in: Basic Computer Operation (PC/MAC) Software Packages (MSO, Adobe CS2, Macromedia, Final Cut Pro, iMovie, iTunes, iDVD) Online CMS (Manila/Frontier) Digital Asset Management Prepares students for the rigors of the Certificate Program AND more specific sequence courses

6. Model For Media Convergence Education Certificate Program Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University Digital Video Production & Distribution BCOM 264 Basic Photography JOUR 231 Introduction To Newswriting JOUR 202 Basic Broadcast News BCOM 265 Level Two – Collaboration Offers students the opportunity to step outside their chosen vertical sequence to experience introductory courses in News/Editorial, Digital Broadcast Production, and Photojournalism. Designed to support the Schools working definition of media convergence as a collaborative newsgathering and content development process. Students gain valuable experience and appreciation for the production processes, challenges, and storytelling opportunities from their working partners in the field.

7. Model For Media Convergence Education Certificate Program JOUR 495– Collaborative Journalism www.BGscene.com Digital News Gathering Online Content Production Web Design and Graphics Web Video Production Multimedia Production Online Advertising Sales and Production Brand Development and Promotion Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University College Heights HeraldWKUHerald.com WKU Chan. 12 News Channel WWHR FM 91.7 Revolution Level Three – Media Convergence JOUR495 – Collaborative Journalism seeks to provide the opportunity for students to work in a converged media environment and apply best practices in online digital media creation and distribution.

8. Model For Media Convergence Education Certificate Program JOUR 495– Collaborative Journalism www.BGscene.com Digital News Gathering Online Content Production Web Design and Graphics Web Video Production Multimedia Production Online Advertising Sales and Production Brand Development and Promotion Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University College Heights HeraldWKUHerald.com WKU Chan. 12 News Channel WWHR FM 91.7 Revolution Level Three – Media Convergence Cornerstone of JOUR495 is the live, online development platform: www.BGscene.com Students work both individually and in converged teams to create digital content and are responsible for the daily content updates utilizing the CMS toolset provided by our partner – CollegePublisher.

9. Model For Media Convergence Education Certificate Program JOUR 495– Collaborative Journalism www.BGscene.com Digital News Gathering Online Content Production Web Design and Graphics Web Video Production Multimedia Production Online Advertising Sales and Production Brand Development and Promotion Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University College Heights HeraldWKUHerald.com WKU Chan. 12 News Channel WWHR FM 91.7 Revolution Level Three – Media Convergence College Heights Herald and www.wkuherald.comwww.wkuherald.com News Channel 12 and Storm Center 12 WWHR-Revolution 91.7 WKU Channel 12

10. Model For Media Convergence Education Certificate Program JOUR 232 Electronic Technologies for Journalism Manila/Frontier JOUR 495– Collaborative Journalism www.BGscene.com Digital News Gathering Online Content Production Web Design and Graphics Web Video Production Multimedia Production Online Advertising Sales and Production Brand Development and Promotion Copyright – 2005, SJ&B Kenneth Payne, Asst. Professor Western Kentucky University College Heights HeraldWKUHerald.com WKU Chan. 12 News Channel WWHR FM 91.7 Revolution Certificate of Media Convergence School of Journalism & Broadcasting 18 Hours Digital Video Production & Distribution BCOM 264 Basic Photography JOUR 231 Introduction To Newswriting JOUR 202 Basic Broadcast News BCOM 265

11. And now…a report from the front lines JOUR495 – Collaborative Journalism (Media Convergence) Stuck in SJ&B Curriculum Committee Vote expected on Thursday, Oct. 13 Next to full faculty, College, and University Curriculum JOUR481 – Media Convergence continues as a “on-time offering” Now in it’s fourth generation! JOUR232 – In full review to support ALL sequences Reality Check – still no better than 50-50 chance of success Culture, sequence priorities and staffing remain key obstacles

12. Certificate of Media Convergence: How to Develop a Media Convergence Education Program With Minimal Impact on Curriculum, Faculty and Resources