1. A STRATEGIC APPROACH TO DEVELOPING EMPLOYABILITY IN A MODERN UNIVERSITY David Bagley Head of Employability and Enterprise

2. Where is UCLan?

5.  The region includes Liverpool & Manchester  Also Preston, Lancashire, Cumbria  A mix of cities and rural areas  Fewer business start ups than most of UK.  Low skills base.  Need to retain Graduates in the region. UCLan is in the North West of England

6. UCLan History 1828 INSTITUTE FOR THE DIFFUSION OF KNOWLEDGE 1882 HARRIS INSTITUTE 1956 HARRIS COLLEGE 1973 PRESTON POLYTECHNIC 1984 LANCASHIRE POLYTECHNIC 1992 UNIVERSITY OF CENTRAL LANCASHIRE

7. The University Today 32,000 students – over 100 nationalities Close partnerships with local colleges Close partnerships with overseas universities Academic excellence Outstanding student experience In top 5 nationally for business startups and sustainable development

8. Is the employability of our graduates important?

9. It is important: for students, for employers, for the economy for universities competing for students.

10. “Typically, we might recruit up to 1,500 graduates onto.... our 70 graduate programmes around the world.... For those jobs, globally, we receive almost 100,000 applications.” (Stephen Green, HSBC Holdings 2009) Why we do it

11. In UK the Association of Graduate Recruiters reported that on average last year there were 69 applications for every graduate job in the UK. Why we do it

12. A University for Employability A key theme of our Medium Term Strategy: We seek to develop graduates who are noted for their employability, leadership and dependability.

13. What needs to be considered in the strategy for employability?

14. What needs to be considered in the strategy? Meanings: Employability, Enterprise, Entrepreneurship. What is taught. How it is taught. Extra curricular learning. Staff development Employability support service Resources

15. Meanings What do you mean by ‘Employability’, ‘Enterprise’, ‘Entrepreneurship’? Does it matter?

16. UCLan definition of graduate employability ‘Employability is having a set of skills, knowledge, understanding and personal attributes that make a person more likely to choose and secure occupations in which they can be satisfied and successful.’ (Dacre Pool & Sewell, 2007)

17. Enterprise is having a willingness to undertake new or risky projects, participating actively with energy and initiative. ‘Being Enterprising is the ability of individuals and businesses to respond positively to change, to take risks, be competitive, innovative, creative and proactive, and to generate and implement new ideas and new ways of doing things.’ (NW Regional Enterprise Strategy (draft) 2008) Enterprise:

18. Enterprising individuals demonstrate behaviours, attitudes and skills such as independence, opportunity seeking, strategic thinking and a commitment to making things happen. They can apply these skills in more or less any walk of life. There are enterprising individuals in, for example, the clergy, education, public administration and the voluntary sector. They may have little knowledge of, or interest in, business. Entrepreneurs apply such skills and behaviours to the process of setting up and running (and perhaps growing) a new for profit or social business organisation. (Botham & Mason 2007) Enterprising people & Entrepreneurs

19. Three Es Employability Enterprise Entrepreneurship

20. Background to the CareerEDGE model of graduate employability The need for a coherent, practical model of graduate employability. Something that could be understood by students, academic staff, careers practitioners, employers and parents.

21. The CareerEDGE Model of Graduate EmployabilityCareerEDGE Career Development Learning Experience (Work & Life) Degree Subject Knowledge, Understanding and Skills Generic Skills Emotional Intelligence

22. The Employability Development Profile (EDP)

23. What should be taught?

24. – Central ‘safety net’ generic provision of accredited bolt- on modules. (eg Planning Your Career, Starting a Business, placements, mentoring). – Tailored options for specific course (eg Planning your Career in Film & Media). – Embedded in core modules (eg in Linguistics). – Extra-curricular enrichment workshops. – An additional award for undergraduates. Embedded + Bolt-on approach based on Career EDGE:

25. How is it taught? Active Learning

29. And not just vocational courses

32. History runs live projects too...

35. 1900 accredited modules addressing aspects of Enterprise

36. 603 accredited Enterprise modules

37. Not enough room in the curriculum!

38. Extra Curricular Learning.

39. Over 200 optional extra-curricular Enterprise workshops run

40. A UCLan programme to encourage enterprise and entrepreneurship  Extra-curricular workshops and events  Advice on business start ups  Business Mentoring  New business incubation  Work placements to support SMEs  Awards for enterprising students www.uclan.ac.uk/northernlights Northern Lights: extra-curricula

41. We work with the SU on extra curricular options

42. Training for Students’ Union officers and 500+ course representatives.

43. Plus the biggest University based volunteering programme in the country

44. Extra-curricular learning can be captured in the futures award

45. The futures award is a new accredited programme to be taken by all full time undergraduate students. It allows students to develop employability and enterprise skills no matter what their programme of study. The futures award

46. Following a diagnostic process students choose from a wide range of workshops, projects and activities to develop the qualities they need. The futures award

47. The Futures award

48. Indicative options:  Effective Self Management  Effective Task Management  Effective People Management  I’m The One You’re Looking For  Stepping Into Your Graduate Career  Assessment Centre Practice  Psychometric Testing  Creative Problem Solving  Creating A Social Enterprise  New Business Enterprise  Introduction to Volunteering  Introduction to Leadership  Business Planning  Presentation Skills  Global Employability Skills  Xing Toolkit  Reflective Writing  Getting a Job in the North West  Numeracy for Nurses  Supporting Work Experience  Accredited Mentoring  Live Student Project  Creativity in the Workplace  Learning Through Work The Futures award

49. Employability support service

51.  A central location for employability, careers and enterprise.  An academic programme of accredited modules  A comprehensive programme of workshops.  Individual information, advice and guidance.  Work placements and volunteering.  Support for people starting businesses.  Enterprise award for students. Futures provides:

52. Interesting activities

53. Frontier education at UCLan

54. Staff development How should they be supported?

55. Development for academics New skills and expertise needed: Professional practitioners

56. Winner of a PMI2 award collaborating with University of Lagos and Yaba College of Technology to develop enterprise programme for academics.

57. A 1 year project to develop accredited modules to help academics deliver enterprise within their discipline. The programme will be piloted in-house at Unilag and Yaba Tech before they roll it out more widely. Prime Minister’s Initiative (PMI2) Project in Nigeria

58. Resources

59. Not simply what we teach....

60. Also where we teach: More than £100m invested in new buildings

61. Many “Realistic work environments” For example: –Television production studios –Forensic crime scene houses –Publishing House –Motorsport workshop (UCLan Racing) –Moot court room –Llangollen outdoor education Estate designed for Teaching & Learning

65. Summary: at UCLan

66.  Key strategic theme – driven by President  Coherent underpinning model (CareerEDGE)  Incorporated into all academic programmes  Business Start up promoted as a career option  Close collaboration with employers and Students’ Union.  Internships and business support projects  Delivered predominantly by academics  Led by ‘futures’ – a central comprehensive academic service.  An extra ‘Futures Award’ for undergraduates  Students are viewed as ‘customers’. The UCLan approach to Employability

67. How does your university approach E&E? –Shared understanding? –Bolt-on / embedded? –Additional award available? –Who delivers? –How do you teach? Your approach:

68. Some UCLan facts

69. A community of over 35000 students and staff.

70. Over 200 students benefited from UCLan international travel bursaries 2009-10

71. 2491 students engaged with the SU’s ‘Give it a Go’ campaign 2009-10

72. 300 centrally organised paid internships 2009-10

73. 150 registered on UCLan’s ‘Northern Lights’ programme 2009-10

74. 615 attendances at ‘Northern Lights’ workshops 2009-10

75. 950 students engaged with Frontier Education programme 2009-10

76. 2,997 attendances at futures workshops 2009-10

77. futures award introduced, enabling students to gain credit for their Enterprise learning. Over 900 students in its first year.

78. Number of students engaged in networking and targeted workshops/events: 9,363

79. 260 business start-up mentoring sessions 2009-10

80. Number one in the region for student & graduate start-up businesses for the past 3 years.

81. North West HEIs produced 147 new graduate start-ups last year UCLan produced 131 of these

82. 182 of North West HEI graduate start-ups have survived for over three years 159 of these are from UCLan

83. Average number of business start ups per UK University last year: 28 Number of UCLan business start ups last year: 160

84. Winner of 5 PMI2 awards for employability.

85. PMI2 award collaborating with University of Lagos and Yaba College of Technology to develop enterprise programme for academics.

86. UCLan Prizewinners: ‘Doing Business in China 2010’ Jiwei Shi & Rafiq Saqib, Mark Abbott, James French, Dawood Fard, Dorothy Urban

87. # 1 in the ISB for international students’ careers support.

88. Double award winners: HK Global Challenge

89. Runner up, Times Higher Awards: Entrepreneurial University of the year.

90. At UCLan, Employability isn’t an afterthought – it’s engrained into everything we do.

91. Further Information: David Bagley Head of Student Employability & Enterprise www.uclan.ac.uk/futures dbagley@uclan.ac.uk (+44) 1772 892710