1. How to Think Clearly About Psychology Psychology has an image problem The faces of psychology: Freud, Skinner & Phil The psychology section of book stores What’s on the shelves The amount of what’s on the shelves Topics: self-esteem, weight loss, $, sex Methods All psychology is applied

2. How to Think Clearly About Psychology Image problem is partly our own fault Communication with the public Factions within psychology Change current registration structure Well-meaning or greedy?

3. Traits of Pseudoscience Pseudoscientific claims are characterized by: A tendency to invoke ad hoc hypotheses as a means of immunizing claims from falsification An emphasis on confirmation rather than refutation A tendency to place the burden of proof on skeptics, not proponents of the claims Excessive reliance on anecdotal & testimonial evidence to substantiate claims Evasion of scrutiny afforded by peer review Failure to build upon existing scientific knowledge (lack of connectivity)