1. Are we clear on Sex and Gender?

2. Movie Stale Roles and Tight Buns: Images of Men in Advertisements

3. Findings Advertisements use physical markings (or scenarios) that seem to be effective in selling their product –Even if it goes against society’s views –Ex. Average woman’s dress size in society is 12, society is ok with this…but do you think the average model is wearing a size 12?? Where do stereotypes come from?

4. Adding in Race, Culture and Ethnicity (Powell 17-36)

5. What is the definition of minority? Anyone except white men??? People differ not only within genders but within races Most research is on white/black differences

6. Race What is your race? What is my race? How did you make this assessment?

7. Race cont. Although physical markers combined with ancestry are used as the base for assigning race, scientists have concluded that there is NO basis for the use of race as a biological difference between humans Not everyone agrees with this…. –IQ tests

8. IQ tests Indicates how well an individual can score on a standardized test with respect to other of the same age Average is 100 Average difference between whites and blacks is 15-20 points Measures how much you know

9. Problems How much you know depends on your ENVIRONMENT If control the environment IQ differences between the races decreases to 5 points Race is more psychological not biological

10. In-class exercise #8 What is your IQ??? 13 minutes to answer 38 questions Good Luck!!