1. The Vision

2. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Intro  How do you make people realize that mankind’s destiny is in space?  Propose an idea that invigorates the space program, generates plenty of support through public involvement and private enterprise  A series of manned races that culminate in race on the Lunar surface  DARPA race, Xprize, American prize provide heritage, guidance, and proof that the race/prize idea works

3. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture HERCULES: The races  Human Earth-moon Rover Competition to Upgrade Lunar Exploration Systems  Multiple races to evolve capabilities: Build up technical strengths of the teams, and eliminate the weak Help teams gather sponsors as they gather more publicity Sustain public interest over time  Prize Being “first” Monetary Contracts

4. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Why a race?  Competition  Public involvement  Private enterprise A pylon race at Rheims, 1909

5. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Competition  Competition is exciting  Drives Innovation We have 2 teams designing rovers to compete, and they have come up with very interesting ideas  Holds public interest People like to see teams compete, preferably with an underdog team they can relate to The inherent risk will draw even more public interest (Survivor, Fear Factor, etc) Contestant on airplane wing, The Fear Factor, 2004

6. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Public Involvement  People can become involved by building rovers and competing in the initial races Teams that are successful can advance, enhance their rover, and gather sponsors & money  Other people can watch the whole thing live Continuous coverage of all rover teams & multiple angles Daily roundups and summaries  Interaction opportunities Email, live conferences In DARPA race, a high school team competed

7. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Private Enterprise, Sponsors  Attract companies not traditionally interested in space

8. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Private Enterprise  Sponsors pay signup fee for the race on the moon, finance much of the cost  Private enterprise A new breed of companies that can drive costs down Create a new paradigm where private companies provide services to other companies at open market prices

9. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Private Enterprise  Media Film entire event in HDTV Cover all phases, rovers & teams Attract media to event (embedded journalists on moon?) Advertising Work to create media hype through shows, movies, merchandising Rover toys in Happy Meals?

10. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture Working with NASA  Tap into NASA Vision for Space Exploration, without having it be in the critical path Purchase services from companies already providing them to NASA for a lower price OR, go to the loser for that contract and purchase the service from them

11. 2-Dec-04 USC 2004 AME 557 Space Exploration Architecture The Future  Infrastructure is reused to enhance future capabilities Turn L1 station into hotel, gas station, science center Routine Cislunar travel enables many new ideas  Race winners build upon their rovers to develop lunar business Tours of craters, mares and Apollo sites Cheap surface cargo transport  Future races to Mars? on Mars?