1. University of Missouri-Rolla Computing and Information Services 1 UMR's State of the Web and plan for improvement Meg Brady Asst. Director, Client Services Cheryl McKay I-Net Content Administrator, Webmaster Jennifer Lynch Temporary Web Consultant, gifted to UMR by Cynthia Tang Presented to UMR Board of Trustees, April 26, 2001

2. University of Missouri-Rolla Computing and Information Services 2 UMR’s Web Presence Active Projects and Accomplishments Upcoming Projects New Staffing Allocation Plans for Improvement

3. University of Missouri-Rolla Computing and Information Services 3 Your Internet Image is Everything

4. University of Missouri-Rolla Computing and Information Services 4 Active Projects and Accomplishments UMR Gateway - Feedback has been positiveUMR Gateway New entry point for prospective students: explore.umr.eduexplore.umr.edu –In final testing stage, pending Admission approval –Created with assistance of additional, temporary Web position, provided by Cindy Tang

5. University of Missouri-Rolla Computing and Information Services 5 Active Projects and Accomplishments (cont’d) Formalize standards and procedures for Official UMR Web Pages (in progress) –Update and expand existing documentation –Establish Dreamweaver as standard software –Identify and develop global navigational elements –Develop image library with underlying technology structure optimized for delivery and maintenance

6. University of Missouri-Rolla Computing and Information Services 6 Active Projects and Accomplishments (cont’d) WebCrew development (in progress) –Formalize a self-supporting network of departmental Web staff (WebCrew)--175 departmental staff have been identified to-date –Ordered and in process of installing over 100 copies of Dreamweaver software for WebCrew –Conducted training for WebCrew in collaboration with the Instructional Software Design Center (ISDC) and Dr. Richard Hall

7. University of Missouri-Rolla Computing and Information Services 7 Upcoming Projects Launch new prospective student site, explore.umr.edu Assist publications and admissions in publishing the new Viewbook online Continue WebCrew development (training, procedures, self-support) Implement formalized Web standards and procedures Address academic, retention-directed, distance education Web issues (formalize collaboration with ISDC and faculty)

8. University of Missouri-Rolla Computing and Information Services 8 Upcoming Projects (cont’d) Address Section 508 of Americans with Disabilities Act regarding accessibility of our Web presence (regulation effective June 2001) Address impact of new UM-wide administrative database system (PeopleSoft) on UMR’s Web presence, online directory, portals, etc. (ongoing over next 24 months) Use new marketing research data gathered by STAMATS (a publications consultant) to redesign navigation of UMR Gateway (both internal and external paths)

9. University of Missouri-Rolla Computing and Information Services 9 Reality Check: Web Staffing and Structure UMR has 1 FTE allocated to its Web presence Temporary Web position since Nov. 2000 (ends May 2001) Departments have no formalized allocation of staff for Web development

10. University of Missouri-Rolla Computing and Information Services 10 How does UMR compare? Web staffing structure * SchoolTotal Web FTE FTE in Computing (IT) dept FTE in Univ. Advancement dept UMR110 UMSL660 UMKC3.51.52 UMC3?3 Worchester3.5 ? Clarkson211 SMSU33? K-State33? * comparative data is difficult to obtain. Numbers do not include server support.

11. University of Missouri-Rolla Computing and Information Services 11 New Staffing Allocation approved by Chancellor Thomas, April 6, 2001 One new position in Computing and Information Services (CIS), in addition to existing Webmaster Two new positions in University Advancement (UA)

12. University of Missouri-Rolla Computing and Information Services 12 New Staffing Structure CIS Web staff focus on internal audiences’ needs (intranet) UA Web staff focus on external audiences’ needs (extranet) Formalized procedures ensure both groups work together as one team

13. Chart

14. University of Missouri-Rolla Computing and Information Services 14 Plans for Improvement New Web staffing structure Effective use of existing resources Goals and expected outcomes

15. University of Missouri-Rolla Computing and Information Services 15 Plans for Improvement Effective Use of Existing Resources Formalize Webmaster’s leadership of departmental Web efforts Formalize planning process for UMR’s Web presence Facilitate compliance to UMR’s Web standards and procedures for all official Web related activities

16. University of Missouri-Rolla Computing and Information Services 16 Plans for Improvement Effective Use of Existing Resources (cont’d) Increase proficiency and effectiveness of all departmental Web staff through ongoing training curriculum Identify and use “Web coordinators” within schools and divisions to manage scarce Web staff resources more effectively (e.g., project mgt., departmental student workers, just-in-time help/training, etc.)

17. University of Missouri-Rolla Computing and Information Services 17 Plans for Improvement Goals and Expected Outcomes Resource allocations must continue to reflect the level of campus commitment necessary to sustain upcoming growth of UMR’s Web presence (e.g., distance/online educ., server upgrades, software, facility space, staffing, student workers) Discretionary computing allocations need to be revisited in view of enhancing UMR’s Web technology infrastructure

18. University of Missouri-Rolla Computing and Information Services 18 Plans for Improvement Goals and Expected Outcomes (cont’d) Every promotional campaign includes a Web component, allowing UMR to be competitive in the Internet media Measurable increase in visitors’ satisfaction with UMR’s Web presence, particularly prospective students and their parents Measurable increase in UMR Web staff’s satisfaction with Webmaster support and their own effectiveness in Web maintenance Measurably more consistent navigation and design in UMR’s overall Web presence

19. University of Missouri-Rolla Computing and Information Services 19 We can do this! We have the experience We have the specialized training We know Web development processes We have a technical infrastructure on which to build Additional Web staff will enable UMR to produce measurably better results in less time than ever before

20. University of Missouri-Rolla Computing and Information Services 20 End of presentation

21. University of Missouri-Rolla Computing and Information Services 21 Attachments Follow

22. University of Missouri-Rolla Computing and Information Services 22 One additional position in Computing and Information Services (CIS) –GOAL: With existing Webmaster, improve campus-wide Web support and overall Web presence Two additional positions in University Advancement (UA) –GOAL: Improve UMR’s Web image, online publications and promotional Web presence New Staffing Allocation

23. University of Missouri-Rolla Computing and Information Services 23 “Webmaster” will retain responsibility for overall UMR Web presence, serve as UMR’s Web representative, establishing technical and design standards for official UMR Web pages, maintenance of image library, search engine and supporting database information utilities and coordinate infrastructure change management “Web tech,” under the direction of the Webmaster, will have responsibility for implementation of Web designs and standards, assist Webmaster in implementing UMR Gateway pages and related CGI and other programming, provide technical support to departmental and UA Web staff Working closely together and with CIS, UA and the WebCrew, the CIS Web positions will enhance internal support structure, improve overall quality and consistency of UMR’s entire Web presence, and ensure that technical infrastructure capacity and reliability issues are addressed New Staffing Allocation (cont’d) CIS Web Staff

24. University of Missouri-Rolla Computing and Information Services 24 “Web editor” will have responsibility for Web content, navigation and visual design of externally directed pages and online publications, Web project management for UMR promotional campaigns, strategic planning jointly with CIS Webmaster and ongoing communication between UA and CIS Web activities “Web developer,” under direction of “Web editor,” will have responsibility for implementation of UMR publications such as an online Alumnus magazine, the Admissions Viewbook, and any promotional campaigns such as recruiting or fundraising that have corresponding print materials Working closely together and with public relations, publications, and CIS Web staff, these positions will enhance and improve UMR’s Web and online publications image New Staffing Allocation (cont’d) Univ. Advancement Web Staff

25. Proposed Organization Chart Depicts approved staffing allocations, new and reassigned

26. University of Missouri-Rolla Computing and Information Services 26 Proposed Infrastructure One-Time Monies Permanent Funding Contract with STAMATS for recommended audits and surveys $90,000 Contract with STAMATS for proposed collaborative design services 115,000 Add a creative writer in publications to complement existing design expertise and work with STAMATS on admissions materials $40,000 Add a technical position to CIS Web area50,000 Add a web editor position to a new Creative Center in Univ. Adv. 60,000 Add a web developer position to work with UA web editor 40,000 Reassign Tom Shipley to a new “Video Production Center” in UA and reclassify 20,000 Upgrade existing staff and managers during summer (will also require an additional $15K from UA budgets) 15,000 TOTALS$205,000$225,000

27. University of Missouri-Rolla Computing and Information Services 27 Qualitative Summary of Prospective Student Site Usability Study (March 2001)

28. University of Missouri-Rolla Computing and Information Services 28 Organization: 97.22% Ease of Navigation: 80.42% Layout & Graphics: 99.92% UMR Comparison: 97.22% Informational Link Labels: 94.44% User Navigation Orientation: 88.39% Total Positive Percentages