1. GUNPOWDER PRODUCTION: ‘WEARPEACE’ Social Campaign Activism in communities of need.

2. GUNPOWDER PRODUCTION is intended to engage with young people within the Manchester Metropolitan area, who are at greatest risk of becoming involved in gang and gun culture as victims, witnesses or offenders.

3. -engagement through art - encourage young people to share their attitudes and beliefs -exploit creative concepts to exciting enterprise learning -drive enterprise learning towards real and profitable solutions - manufacturing new artefacts with recycled gun metals -selling to very rich people (or people who care) -‘WEARPEACE10’ (2009 – ongoing)

4. SOCIAL PARTNERSHIP IN GUN CRIME REDUCTION The problem of street weapon proliferation is one that majorly impacts on young people as both offender and victim; there is clear evidence that young people offer a vulnerable and pliable customer base for those prepared to Make business from the sale of ballistic hand-held devices and bladed weapons. CARISMA and charities based in Inner urban Manchester, in partnership with the Greater Manchester Police, are striving to counter street violence and insecurity and build social cohesion.

6. “WEARPEACE” (“Gunpowder Production”), is an evolving social enterprise theme that mitigates gun crime. Through engaging young people in a new social enterprise, we seek to actively reduce gun metal, via grinding and smelting, into a raw material for fabricating new products for commercial use; the basic idea is to create concepts for ideology focused commodities to be manufactured from the gun metal of confiscated weapons; thereby giving a voice and a role to young people within a wider, community driven, gun crime reduction and social cohesion programme.

8. Not-For-Profit Objectives The WEARPEACE initiative is specific to the focused needs of collaborative partners that already operate as social enterprises in the Inner South Manchester urban area and evidences how existing networks and partnerships can make use of creativity and design in their own processes to build larger and more invasive social campaign messages. In this instance the process is leading to the manufacture and distributive retail of ethically branded goods, whilst maintaining core input from under represented voices in the community. The partnership seeks to develop sustainable systems of income generation and campaign promotion through creative practices leading to social enterprise.

13. Problem 1 We need to understand and evaluate our options for moving toward commercialising the concept and realising income to support the charity, CARISMA.

14. a)Do we license the concept (‘WEARPEACE’) to retail distribution companies or outlets; literally present the business idea as an ethical brand for exploitation by a third party under license from the stakeholders? i.We need to understand the potential business model (structure and lines of responsibility); who maintains control and authority. ii.What options could the license content cover? iii.We need to scale our own operational commitments (a set of scenarios). iv.We need to access existing precedents. v.We need to research potential commercial partners who would be empathetic and, therefore, responsive.

15. b)Do we initiate a social enterprise start-up (as a separate though connected entity) to take the project forward and take full responsibility for business operations? This would present two options for consideration. i.Do we focus on two or three product lines that we can distribute through points of sale in retail environments with both public and private sector partners? We need to scope a potential business model and minimum commitments. ii.Do we supply the recycled metal and brand narrative to a network of maker retailers in the crafts sector; thereby creating a stakeholder community? We need to scope a potential business model and understand what legal protection is necessary to secure the baseline concept.

16. Problem 2 The process of production is complex and has encountered obstacles that are very specific to the basic concept for our project. Because we are melting down guns from the police armoury, there are clearly going to be security risks and obligations. In addition, the supply side of our operation has issues that are related to ethics but also to quantities and measures and these are the things that are going to impact most on unit costs for production; unit cost is currently an unknown.

17. a) We need to work backwards, from the sale price to the suppliers costs. Using the two business types from problem one we need to calculate backwards, reducing costs at each stage of delivery so that we can make an estimation of our constraints or limitations on the cost of supply (even as a percentage). We need two or three model scenarios.

18. b) We need to model the cost distribution (in percentages) of luxury branded or high value goods with some degree of assessment of the impact on the market demand side. We need two or three model scenarios.