1. Brand identity ideals (continue) ::1.perception dkv4 pertemuan 7

2. >>Authenticity the brand identity must be an authentic expression of an organization – the unique vision, goals, values, voice, and personality. ::1.perception dkv4 pertemuan 7

3. The design and messages emerge from who it is, and anticipate what it will become.

4. ::1.perception dkv4 pertemuan 7 The design must be appropriate to the company, its target market, and the business sector in which it operates.

5. ::1.perception dkv4 pertemuan 7