1. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Social Psychology by David G. Myers 8 th Edition Behaviors and Attitudes

2. Copyright © 2005 by The McGraw-Hill Companies, Inc. When Do Attitudes Predict Behavior? Minimizing social influences on expressed attitudes Minimizing other influences on behavior Examining attitudes specific to the behavior Making attitudes potent © Prettyman/ PhotoEdit

3. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Does Behavior Determine Attitudes? Role playing Saying becomes believing The foot-in-the-door phenomenon Evil acts and attitudes Interracial behavior and attitudes Social movements © Phil Zimbardo

4. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Self-Presentation Theory Courtesy Fritz Strack

5. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Cognitive dissonance theory –Insufficient justification –Dissonance after decisions Festinger Courtesy Leon Festinger

6. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Dissonance & Insufficient Justification

7. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Why Do Actions Affect Attitudes? Self-perception theory –Overjustification and intrinsic motivations Comparing the theories –Dissonance as arousal –Self-perceiving when not self-contradicting

8. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes & Motivation

9. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Supplemental Slides

10. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

11. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

12. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Attitudes (cont.)

13. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Antecedents to Attitudes

14. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Cognitive Dissonance-Revised

15. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Cognitive Dissonance-Revised

16. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Comparison of the Two Theories

17. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. More on Dissonance

18. Behaviors and Attitudes Copyright © 2005 by The McGraw-Hill Companies, Inc. Planned Behavior