1. Characteristics of Bus Transit Users in a Small-Urban Resort Community Wayne D. Cottrell, Ph.D. California State Polytechnic University, Pomona Sichun Mu University of Utah 18 th National Rural Public and Intercity Bus Transportation Conference, Omaha, Nebraska, October 19 th -22 nd, 2008

2. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Purpose of Study Develop resident & tourist transit demand models. Integrate the two models. Facilitate service reorientation planning. Case study: Park City Transit. Learn about Park City Transit users. Identify explanatory variables. 

3. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City, Utah Population 8,044 in 2007 Population growth 9% since 2000 Population 22,960 with Snyderville communities 27 miles east southeast of Salt Lake City 70% of Utah’s population within 1 hour In-town elevation: 7,000 feet Most 2002 Winter Olympic events held here

4. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Tourism 3 ski resorts (Canyons, Deer Valley, Park City Mountain) 1,871,500 skier days in 2007-08 3,311,000 visitor nights in 2007 5% annual growth rate since 1987-88 23,000 pillows, 66% occupancy in winter 30% of visitors are daytime only 

5. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Similar Resort Communities ColoradoAspenSteamboat BreckenridgeTelluride Durango IdahoKetchumSun Valley OregonBend UtahMoab  WyomingJackson

6. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Transportation I-80 freeway Salt Lake City International Airport State highways & local streets Footpaths, ski trails & bicycle paths Park City Transit 

7. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Transit Free (no fare) service Initiated in 1985 in Park City Expanded to Snyderville Basin later Annual patronage increasing by 10% per year 1.7 million unlinked trips in 2005 Distinct winter & summer service plans

8. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Transit’s Seasons Winter 8 regular routes 1 express route Main Street Trolley Special & paratransit Early AM & late PM 5:45 am – 2:00 am Summer 4 regular routes 1 express route Special & paratransit Early AM 7:00 am – 10:30 pm

9. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Transit Winter Network

10. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Park City Transit Summer Network

11. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 User Survey In-person handout & return Resident & visitor survey forms Survey location: Park City Transit Center Survey dates: Feb. 27, Mar. 16, 24 & 25, 2006 450 survey forms completed Inferences from sample: 95% level of confidence 85% visitors, 15% residents

12. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Resident Transit Users Ages 17 to 25 (56%) Very few users below age 17 82% ride 5 to 7 days per week 84% either had no car or no license Dominant trip purpose: work (60 to 70%) Shopping & recreation were next most popular trip purposes 97% lived in Park City & Snyderville Basin

13. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Resident Transit User (continued) 61% were seasonal residents. 64% willing to pay up to 50 cents. Willingness to pay higher fare not great. 48% had annual household income < $25,001. 33% of all residents had income < $25,001. 35% lived in households with > 3 workers (55% with > 2 workers).

14. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Visitor Transit Users ²/ 3 ages 25 to 60 Half “new,” half “repeats” 74% did not have access to a car 75% used transit to go skiing or boarding 44% rode for convenience of bus to origin or destination 79% had annual household income > $55,000 Visitors hailed from 39 States & 7 countries

15. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Visitor Transit User (continued) 44% had 3 or more in party 55% were staying in hotels One-third got transit info from hotel One-fourth got transit info from friends One-fifth got transit info from posted maps One-sixth got transit info from Internet Average stay: 5.7 days

16. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Explanatory Variables Resident Age Vehicle ownership Driver’s license status Household income Residence location Trip length Employment status Season Population Visitor Age Vehicle availability Number in party Season Trip purpose Lodging location Skier days or visitor nights

17. 18th National Rural Public and Intercity Bus Transportation Conference, October 19th-22nd, 2008 Further Research Conduct summer users survey Compare results to those from other resort communities Expand upon analysis & inferences Examine other Park City Transit studies Develop resident & visitor demand models Quantify growth of transit network & relate to growth in patronage Validate demand models