1. User experience modeling and user’s conceptual models Olli-Pekka Pohjola Helsinki University of Technology TKK

2. Communications Ecosystem Persons NetworksProviders Customer User Manufacturers Service providers Network operators Internet Cellular networks Local networks Servers QoUE QoCE Devices Applications Services Content Stuff

3. User Experience modelling Fit to needs Context Value of time User experience model Devices Applications Services Content Usability Quality Pricing Usage (minutes/month) Net benefit (EUR/month) Session O.-P. Pohjola, K. Kilkki: "Value-based methodology to analyze communication services", 5th Conference on Telecommunication Techno-Economics, Athens, Greece, June 2006. NB Sessions/month NB Stuff Users

4. Stuff for users to experience Web-centric world Stuff: Pages, hyperlinks, search fields, feeds Device-centric world Stuff: Devices, channels, desktop, applications, files,... 188019902010-2020 Cloud-centric world Stuff: Clouds, machines,... ??? Research program (2008 - 2012): Device and Interoperability Ecosystem in Strategic Centre for Science, Technology and Innovation in the Field of ICT, Finland (=world wide cloud) User’s conceptual models