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The Transformation of Business Education E-learning beyond the campus
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Provocations The role of technology-mediated education vs. the premium for human experience interaction The instructor role, pricing model and reward system of e-learning still remain confused. Searching the primary value of e-learning from interaction among learners and between learns and instructors The impact of e-learning on the for-profit business providers The flexible transformation of traditional campus-based and classroom learning
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Unext.com The Internet university MBA alliance group An innovative business education partnership among Univ. of Chicago, Stanford University, Carnegie Mellon University, Columbia University and London School of Economics and Political Science The ubiquitous trend resulted from the rapid technology push
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ICT-enhanced campus e- learning Inside the classroom Building an electronic and networking classroom Enhance the effectiveness and efficiency of the classroom learning, teaching activities and interaction management Outside the classroom Building a networking campus and beyond Enhance the effectiveness and efficiency of on-campus courses, programs, and curriculum materials The rationale of campus e-learning Synchronous and face-to-face interactions still matter
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Transformational model of e- learning A learner-centered, continuous, and time- and space-independent activity From the traditional distance learning approach, such as one-way audio and TV broadcast model, to the interactive learning approach, a two-way multimedia and flexible information management model A basic premise: ICT can support (business) education at any time, any space, and in different ways without overlooking the learning and teaching idiosyncrasy
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A leapfrog education model by Internet Derivative degrees from the academic structures Separate extension or continuing education divisions Berkley, New York Univ., Ohio State Univ., Univ. of Wisconsin, 台大、中山, … in business, electronics, law programs etc. For-profit distance learning degrees Univ. of Phonix, Jones Int. Univ. for online MBA degree Distance learning degrees through partnerships Formal and informal alliance between academic institutions, faculties and for-profit educational groups Unext.com, and other non-educational institutions, such as Cisco, Oracle, SUN, IBM, Microsoft, etc.
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Challenges and barriers to the ICT-enhanced campus learning The costs of acquisition, operation, and maintenance of campus technology infrastructure Supporting and motivating faculty “ I ’ m successful doing what I ’ m doing so why change it? ” “ What ’ s in it for me? ” Supporting students Challenges of compatibility, costs and training
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Challenges and barriers to the transformational model of e-learning Developing an appropriate pricing model Define a business education learning unit (BELU) Developing an effective and engaging pedagogies Determine the presentation mode of contents and the role of instructor A robust software supported environment The learning process including knowledge dissimilation and performance measurement Human/technology interface design The integration mode between ICT and human being The usefulness of degree of transformational education
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E-learning manifesto A culture of change and innovation Freedom out of control Development of Internet learning faculties Not only the human being but also the facilitating machines E-learning IT infrastructure A continuous strategic asset as a KM platform A knowledge gatekeeper or knowledge guide
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Extending readings Alavi, M., D. Vogel, and Y. Yoo (1997), “ Using Information Technology to Add Value to Management Education, ” Academy of Management Journal, 40(6), pp.1310-33. Alavi, M. B. Wheeler, and J. Valacich (1995), “ Using IT to Reengineer Business Education: An Exploratory Investigation of Collaborative Telelearning, ” MIS Quarterly, 10, pp.293-312. Drucker, P. (1992), Managing for the Future: 1990s and Beyond, Truman Tally Books, New York, NY.
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