1. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 1 Section 13

2. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 2 Competitive Product Information

3. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 3 Competitive Products – General Information 50 There are a couple of competitors in the marketplace that market a limited number of reuseable, self-stick dry- erase paper products. Two companies offer two SKUs and are limited to small format sheets (8 ½ x 11). Gowrite! products and InVision have made some inroads into Staples and Office Depot. They can also be found in the School Specialties catalog and some small school supply dealers.

4. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 4 Competitive Products – Specific Gap Information Products offered are limited to paper sheets and rolls. Dry-erase quality is good lacks the high gloss surface of the Mark-it products. Gowrite!’s dry-erase surface “ghosts” easily and images are sometimes difficult to erase. Adhesive tends to leave behind a surface residue when removed. 51

5. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 5 51

6. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 6 Section 14

7. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 7 Customer and Associated Product Information

8. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 8 Mark-it Paper Products Target Market Drivers Many end-users and distributors will be driven by the lower cost of paper. Paper products are more of a disposable/consumable product and will have more appeal to the various mass merchandisers. Paper will also serve a wider market segment within several different channels. 57

9. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 9 Mark-it Paper Products Target Customers Designed for sales through school and office products dealers and catalogers. Mass merchandisers and other retail/mass merchandise outlets. Arts & crafts dealers, hobby, drug and toy distributors.. 57

10. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 10 Mark-it Film Products Target Market Drivers Film is very durable and delivers a superior long lasting dry-erase surface for the money. Film’s self-stick adhesives are also a bit stronger than those of the paper products. Film is less influenced by temperature and humidity. Once installed it stays installed. 58

11. Troy School & Office Products * 421 S. Union Street Troy, Ohio 45373 * Toll Free 1-800-561-7981 * www.troydryerase.com 11 Mark-it Film Products Target Market Drivers Mark-it Film is more expensive than the paper products and is designed to serve the more demanding requirements of every day use. Film is very durable and delivers a superior long lasting dry-erase surface for the money. Film’s self-stick adhesives are also a bit stronger than those of the paper products. Film is less influenced by temperature and humidity. Once installed it stays installed. 59