1.  Products and services delivered to customers  Design of a new good offered by the firm

2. Main product is renting a car in 18 different places on south and east part of Spain(plus Canary Islands and Balearic Islands) Optional Equipment Cover and insurance Roadside assistance

3. Goldcar offers eight categories of cars to rent: Economic Compact Family Size Full Size Automatic Vans Cabriolet Luxury

4. In each category there are from one to six groups of different cars. There is possibility to rent an additional equipment- baby seats or gps navigation. Goldcar offers three options of insurance: normal, middle and relax(that gives renter full protection in case of accident) Goldcar offers also Roadside assistance- in case of any problem with the car(renter just have to call to Goldcar office)

5. Goldcar is going to spread its offer to other cities and regions at Iberian Peninsula and develop the fleet of cars – it depends on market needs. Nowadays Goldcar's strategy is based on renting brand new cars in good conditions, well-equipped. All the employees do their best to minimize the time of proccess of renting

6. Goldcar is going to add new product- renting a car that gives possibility to carry bigger cargos- like surfboards or parachutes for kitesurfers. Cars that suits to these needs are pickups. Every year there are a lot o people that play these sports and need to move. Goldcar is going to help them.