1. Lippincott Library @ Wharton Online Business Research Michael Halperin Director, Lippincott Library August 2005

2. Online Business Research Commercial Business DatabasesBusiness Databases Available through the Lippincott LibraryLippincott Library Mostly, but not exclusively, WEB based

3. Why Learn? Coursework Preparation Job Searching and Interview Preparation Tools of the Trade

4. Public WEB Free Immense Range of Data/Information... BUT Little Quality Control Incomplete Coverage Unstable Difficult to Search Efficiently

5. Commercial WEB Exclusive Content Controlled Content and Coverage Stable Interface Efficient Search Engines... BUT Expensive Learning Curve Embargoes

6. Types of Resources Business Literature Journals, Newspapers, Market Research Numeric Data Financial, Marketing, Economic Data Directories Companies, Affiliations, Associations Specialized Files “Deal Databases”– M&A, IPOs, SEC Filings

7. Factiva Joint Venture of Dow Jones & Reuters 8,000 Full text Newspapers, Journals Exclusive Wall Street Journal Coverage Search & Retrieve in 20+ Languages Multiple Language Interface Designed for the Corporate Desktop

8. Business Source Premier Full text PDF Files for Academic Business Journals – Exclusives (e.g. HBR) Extensive Journal Archives Citation Searching

9. Bloomberg Available in Lippincott Library and Huntsman Hall Training sessions given every Wednesday in Lippincott at 3:30pm

10. Financial Databases Bloomberg Thomson Research LIVEDGAR Hoover’s S&P Industry Surveys/Market Insight ORBIS

11. Investment Analyst Sources Thomson One Analytics Multex Investext

12. Wharton Research Data Service (WRDS) Easy to Use Interface to Numeric Data Sets Mostly Finance – COMPUSTAT, CRSP

13. Market Research Sources Euromonitor's Global Market Information Business Insight Mintel D&B Million Dollar Databases

14. Beyond the WEB Stand Alone Systems Bloomberg, DataStream, SDC CD-ROMs – Legacy Systems CD-ROMs Printed books & journals Library Staff

15. Finding Books FRANKLIN – Name of Online Catalog FRANKLIN Catalog of books and journals both in all formats (paper, microfilm, electronic) If book not available at Penn, often can be borrowed through “Borrow Direct”Borrow Direct

16. Access Issues Free to All Current Students On Campus IP Recognition – Except in Library Off Campus Requires Proxy Logon PennKey Authentication Wireless Available on the ground, 1 st and 2 nd floors of the Library. Authenticate with PennKey

17. Finding Aids E-Resource Locator FAQ Online Guides PennText – Link to Full Text Journals PennText

18. Need Help? Phone: 215-898-5924 E-Mail: lippinco@wharton.upenn.edu lippinco@wharton.upenn.edu halperin@wharton.upenn.edu Come in: 3420 Walnut St. 2 nd Floor West Workshops (e.g. Bloomberg) Workshops