2. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California How Service Providers Create Customer Loyalty and Win New Customers (SP-05) John Drolet – VP Service Provider Sales Aastra Telecom

3. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Session abstract Today's carriers and service providers are searching for ways to gain a competitive advantage and retain their customers, but without the inevitable cost and cycle times inherent with traditional equipment deployment strategies that disrupt customer habit. It is essential that they tap consumer validated, on-demand feature sets to add value to their service quickly, securely, and cost-effectively in order to continue to realize market relevance. As VoIP, IM, and telephone service providers search for convergence applications that can capture and retain consumers, the key to widespread adoption is a deep understanding of mainstream market needs (read as traditional applications offered by Legacy PBX systems) and the importance of PSTN interoperability. It is critical to add value to what consumers use today by rapidly developing ondemand applications that are built on top of existing networks, bridging widely used online and PSTN communication tools without disturbing customer behavior. The presenter will discuss the next era of mainstream VoIP adoption and what service providers can expect as the application layer continues to separate from the underlying transport.

4. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California From Wired Centrex to Hosted VoIP Hosted IP Telephony has moved the Carrier to the DESKTOP. –The de-centralized PBX and traditional wired Centrex are replaced with Centralized Hosted VoIP; Less capital investment Focus on applications – web based dashboards, Unified Communications (UC), Content Delivery (XML) In short “VoIP provides a platform for development” –We will focus on two emerging VoIP areas; Application Development through XML and delivery through IP Telephones Enterprise Mobility

5. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California The VoIP architecture allows application developers to address the user / IP telephone rather than the PBX. Small Office Branch Offices Remote International Workers VOIP Aware Network Headquarters / Large Office Hosted IP Telephony Server Farm Third Party Application / Server Farm

6. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California IP phones are mini PCs, where is the application value? XML - Extensible Markup Language

7. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Aastra 480i IP Phone Large screen IP phones present an application delivery interface for Carriers, Customers and Resellers alike.

8. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California XML architecture Corporate LAN Web ServerApplication Aastra SIP Phone HTTP Any protocol SIP Softswitch Internet LAN Web Server Public Web Server Aastra SIP Phone HTTP SIP Softswitch Access to Corporate applications Access to Internet applications

9. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California XML Application example

10. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California XML – Uses and Applications w/ IP phones Media and Information at your figure tips. Enhancement to the Telephone feature set or use in vertical applications; Carriers and Service Providers, Human Resources, Travel and Hospitality, Education, Law Enforcement

11. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Enhancements, Applications and Uses continued  Carriers and Service Providers: Service level inquiry, Create Service Orders, Account Balances & Billings, Calling Card Minutes Remaining, Send SMS Messages, Promotions & Notifications, Contact Center Metrics  Human Resources: Available Vacation Days, Available Personal Days, 401K balance, Clock-In/Clock-Out, Reserve Meeting Rooms, Shipment Tracking  Travel and Hospitality: Current Balance, In-Room Dining Ordering, Delivery Dining Options, Extend Stay, Schedule Airport Shuttle, Request Housekeeping/Engineering, Leave Feedback, Wake-Up Call, Book Corporate Travel, Do Not Disturb  Health Care: Test Results, Manage Appointment, Appointment Reminders, Take-Your-Medicine Reminders, Order Hospital Meals, Check Pharmacy Inventory, Schedule Blood Donation  Education: Attendance, Request Substitute Teacher, Review Open Requests for Substitute Teacher, Schedule Classes, Request Dorm Room Change, School Closing Notification/Status, Parent Contact Info  Law Enforcement: Amber Alerts, Traffic Ticket Plead By Phone, Fugitive Alerts

12. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Aastra sponsored XML Sites Note: These sites changes often and some are under-development. XML LABEL DESCRIPTION XML FIELD VALUE World ClockCurrent time http://65.205.71.13/xml/clock/clock.php http://65.205.71.13/xml/clock/clock.php HoroscopeWeekly updated http://65.205.71.13/xml/horoscope/horoscope.php http://65.205.71.13/xml/horoscope/horoscope.php ESPN feed NBA, NFL, NHL http://65.205.71.13/xml/rss/rss.php?feed=espn http://65.205.71.13/xml/rss/rss.php?feed=espn Google SMSSearching http://65.205.71.13/xml/google/google.php http://65.205.71.13/xml/google/google.php CNN feed, Top stories, http://65.205.71.13/xml/rss/rss.php?feed=cnn http://65.205.71.13/xml/rss/rss.php?feed=cnn MoviesNew Releases http://65.205.71.13/xml/rss/rss.php?feed=movies http://65.205.71.13/xml/rss/rss.php?feed=movies Today Quote of the day http://65.205.71.13/xml/rss/rss.php?feed=day http://65.205.71.13/xml/rss/rss.php?feed=day Stock Quote using yahoo.com http://65.205.71.13/xml/stock/stock.php http://65.205.71.13/xml/stock/stock.php Weatherin North America http://65.205.71.13/xml/rss/rss.php?feed=weather http://65.205.71.13/xml/rss/rss.php?feed=weather

13. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California VoIP and Mobility can they co exist?

14. Enterprise mobility on the rise!

16. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Mobility in the Hosted IP world include: WiFI –Early in the adoption curve. New devices being tested. Analog and Digital Cordless Solutions –Digital Enhanced Cordless Telecom (DECT) Recently released in the US, proven in Europe. Cell Phones –Mass appeal. Disconnected from “Call Control” PBX or Hosted Centrex, tie in to Desk Telephones difficult.

17. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California DECT: What’s it all about? Designed for –Shipping since 1993, mostly in Europe. –High capacity in building cellular structured network access –Offering full roaming & handover –Deployed and tested in over 115 countries –Speech transmission quality comparable to the wired telephony service –Cost efficient implementations of system components –VoIP migration options

18. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California DECT superior to WiFi for Voice applications? DECT Pros –Designed for Voice WDCT spread spectrum 2.4 and DECT 1.9 GHz. –Digital quality –High range and high density Access Points. –Secured protocol –Mature standard –Scalability Cons –Just for voice –New in North America DECT Pros –Designed for Voice WDCT spread spectrum 2.4 and DECT 1.9 GHz. –Digital quality –High range and high density Access Points. –Secured protocol –Mature standard –Scalability Cons –Just for voice –New in North America WiFi Pros –Shared with data access –Pricing –Ubiquity Cons –Crowded 2.4 GHz frequency –No native handover between cells –Complex radio deployment –Poor range –WiFi security adds delay –No power management, low battery life for handsets –Early adopter stage presents risk WiFi Pros –Shared with data access –Pricing –Ubiquity Cons –Crowded 2.4 GHz frequency –No native handover between cells –Complex radio deployment –Poor range –WiFi security adds delay –No power management, low battery life for handsets –Early adopter stage presents risk VoIP / SIP DECT

19. Mobility Solution - Aastra SIP DECT - 1.9 GHz DECT handset Roaming between Access points and locations IP Phone DECT handset Ethernet Handover Access Points Handover IP-PBX (SIP enabled) Access Points

20. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Other Challenges Getting beyond the demarcation. Staffing up to compete. Customer service and response issues. Wide scale deployment. Pricing vs Traditional PBX/Premise based solutions.

21. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Questions