1. The Urban Barbecue

2. Our Mission Design a grill for indoor use that is  safe  portable  compact  comparable to an outdoor barbecue grill in its taste benefits

3. Pur-Aire Filtration TM

4. Market Positioning Target Customer City dwellers living in residences without ready access to outdoor areas Trends in the Market  Interest in gourmet cooking  Kitchen as the modern “family room”  Stylish kitchen appliances

5. Potential Market Households in Housing Units with >= 5 units in structure Total Potential Market15,859,000 Income over $35K/year48.8% Market for target income7,739,192 Living in urban area75.2% Total Target Market 5,819,872 source: Statistical Abstract of the United States, 1997 Ed.

6. Product Economics Unit Cost $29.89 (wholesale at $49.98) 3 years to penetrate market Sales: 115K units/year $99.95 Price Point: $99.95 basic outdoor (Weber, $49.95) high-end kitchen appliances (The Urban Barbecue, $100) Stove-top (Jenn-air, >$600)

7. Functional Benefits The Urban BBQ boasts an impressive list of features, including…  Polished stainless steel construction  One-touch electrical ignition  Easy-on/easy-off butane fuel canister  Quick disassembly for cleaning and storage  Dishwasher-safe components  Compact, lightweight

8. Safety Features The Urban BBQ is designed for the safety of you and your family with...  Stable base unit  Proprietary Pur-Aire™ filter system to remove odor and smoke  Non-volatile butane/propane fuel mixture  Heat-insulated safety contacts on base and handles

9. BBQ Statistics 55% of grill owners say their next purchase will be a gas grill (29% say a charcoal grill) 54% of non-family households own a grill In 1995 there were 74 million BBQ households, up from 63 million in 1987 -Barbecue Industry Association

10. What People Are Saying “It’s nice enough to put on my kitchen counter.” “The style is good, reminds me of a Weber, but nicer.” “I would want it to look sturdier.” “It’s important that it heats up quickly.”

11. “No matter how safe it is, I wouldn’t want a plastic BBQ.” “The size is good. It looks like a tiny space ship.” “It definitely needs handles…you could even move it to the kitchen table.”