1. Consumer and Sociaety Pertemuan 26 Matakuliah: J0384 – Perilaku Konsumen Tahun: Ganjil 2007/2008

2. Bina Nusantara CONSUMERISM????????? Desribe the contemporary consumer movement in USA in the mid 1960s Consumerism encompasses the evolving activities of govermenet business independent organisations and concerned to protect and enhance the rights of consumer

3. Bina Nusantara GOVERNMENT REGULATORY ENVIRONMENT Australia – Ausralia competititon and Consumer Commission – Trade practisse act 1974 – Prives Surveillance act 1983 – Consumer advisorry bodies – State and territory legislation

4. Bina Nusantara New Zeland The government provide advice on matters that affect consumers who are buying goods and service: – Reviewng the way lows affects consumer – Revising outdated laws – Promotion good business practice – Encouragiing business

5. Bina Nusantara ETHICS IN BUSINESS Marketing Ethics Societal marketing concept  while profit, organisations must also consider the wider consequences for society

6. Bina Nusantara MARKETING MIX DECISIONS Product issues – Product design and safety – Packaging and labelling – Nutritional labelling – Product recalls and bans

7. Bina Nusantara Pricing Issues – Price discrimination Two price discrimination Promotion issues Distribution issues MARKETING MIX DECISIONS

8. Bina Nusantara EMERGING ISSUES The internet Privacy

9. Bina Nusantara Class Discussion Q/A