1. Case study Danail Yordanov Marina Uzunova Valya Anpilogova Vladimira Angelova

3. Increase in MAC sales

4. DESIGNED BY APPLE IN CALIFORNIA

5. Benefits and limitations of licensing

7. Reasons for long term success

8. NEW SELF-CHARGING BATTERY SYSTEM TECHNOLOGY DESIGNED BY APPLE IN CALIFORNIA

9. NEW THERMOELECTRIC AND BIO-BASED COOLING SYSTEM DESIGNED BY APPLE IN CALIFORNIA

10. iPad – LCD MULTI-ANGLE SCREEN DESIGNED BY APPLE IN CALIFORNIA

11. iPad – VIRTUAL KEYBOARD DESIGNED BY APPLE IN CALIFORNIA

12. iPad – MAPS DESIGNED BY APPLE IN CALIFORNIA

13. iPad – eBOOKS DESIGNED BY APPLE IN CALIFORNIA

14. iPad – GAMING EXPERIENCE DESIGNED BY APPLE IN CALIFORNIA

15. AUGMENTED REALITY REVOLUTION DESIGNED BY APPLE IN CALIFORNIA

16. AUGMENTED REALITY REVOLUTION PICO PROJECTOR DESIGNED BY APPLE IN CALIFORNIA

17. BMW strategy, Can it be adopted ?

20. The introduction of Iphone