1. 1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Speaking to Persuade Pertemuan 12

2. 2 The Importance of Persuasion The Psychology of Persuasion Persuasive Speeches on Questions of Fact Persuasive Speeches on Value Persuasive Speeches on Policy Methods of Persuasion

3. 3 The Importance of Persuasion Act as an advocate Sell a program Defend an idea Refute an opponent Inspire people to action

4. 4 The Psychology of Persuasion The Challenge of Persuasive Speaking How listeners process Persuasive Messages The Target Audiences

5. 5 Persuasive Speeches on Questions of Fact What are Questions of Fact? Analyzing Questions of Fact Organizing Speeches on Questions of Fact

6. 6 Persuasive Speeches on Value What are Questions of Value? Analyzing Questions of Value Organizing Speeches on Questions of Value

7. 7 Organizing Speeches on Questions of Fact What are Questions of Policy? Analyzing Questions of Policy Organizing Speeches on Questions of Policy

8. 8 Types of Speeches on Question of Policy Speeches to gain passive agreement Speeches to gain immediate action

9. 9 Analyzing Questions of Policy Need Plan Practicality

10. 10 Organizing Speeches on Questions of Policy Problem-Solution Order Problem-Cause-Solution Order Comparative Advantages Order Monroe’s Motivated Sequence

11. 11 Monroe’s Motivated Sequence 1.Attention 2.Need 3.Satisfaction 4.Visualization 5.Action

12. 12 Methods of Persuasion Building Credibility Using Evidence Reasoning Appealing to Emotions