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1 Matakuliah: G1062/Public Speaking Tahun: September 2006 Speaking to Persuade Pertemuan 12
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2 The Importance of Persuasion The Psychology of Persuasion Persuasive Speeches on Questions of Fact Persuasive Speeches on Value Persuasive Speeches on Policy Methods of Persuasion
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3 The Importance of Persuasion Act as an advocate Sell a program Defend an idea Refute an opponent Inspire people to action
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4 The Psychology of Persuasion The Challenge of Persuasive Speaking How listeners process Persuasive Messages The Target Audiences
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5 Persuasive Speeches on Questions of Fact What are Questions of Fact? Analyzing Questions of Fact Organizing Speeches on Questions of Fact
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6 Persuasive Speeches on Value What are Questions of Value? Analyzing Questions of Value Organizing Speeches on Questions of Value
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7 Organizing Speeches on Questions of Fact What are Questions of Policy? Analyzing Questions of Policy Organizing Speeches on Questions of Policy
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8 Types of Speeches on Question of Policy Speeches to gain passive agreement Speeches to gain immediate action
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9 Analyzing Questions of Policy Need Plan Practicality
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10 Organizing Speeches on Questions of Policy Problem-Solution Order Problem-Cause-Solution Order Comparative Advantages Order Monroe’s Motivated Sequence
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11 Monroe’s Motivated Sequence 1.Attention 2.Need 3.Satisfaction 4.Visualization 5.Action
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12 Methods of Persuasion Building Credibility Using Evidence Reasoning Appealing to Emotions
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