1. Chapter 7 Functional Systems

2. Functional Business Areas

3. Which functional area interests you the most? 1. Marketing 2. Finance 3. Human Resources 4. Accounting 5. Production/Operations/ Manufacturing

4. Marketing Systems Interactive Marketing Sales Force Automation Customer Relationship Management Market Research and Forecasting Advertising and Promotion Product Management Sales Management

5. Marketing System Example Oracle Siebel http://www.oracle.com/webapps/dialogue/dlgpage.jsp

6. What is Spyware? 1. Shares my personal info with a data center 2. Takes control of my computer 3. Delivers pop-up adds 4. Tracks my Internet usage 5. All of the above

7. Has anyone ever head of Claria? 10 1. Yes, its for allergies 2. Yes, its a cartoon 3. Yes, they are leaders in online behavioral marketing 4. No

8. Does Marketing have anything to do with Spyware? 10 1. Yes 2. No

9. Targeted Marketing appeal to people in specific Communities Content of messages is aimed at targeted audiences Context: If you buying plane tickets online, you might be more interested in ad for suitcases. Demographic/Psychographic   Online Behavior.

10. Marketing System and Spyware Proliferation There is a connection between all of the following: Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail Information about your online behavior allows companies to 1. Target you specifically 2. Learn about connections, context, demographics, psychographics, and online behavior

11. Does anyone really care about manufacturing systems? 10 1. Yes 2. No

12. Manufacturing Systems This is where we see the use of process control systems. From petroleum processing to toy manufacturing CAM: Computer Aided Manufacturing CIM: Computer Integrated Manufacturing

13. Computer Integrated Manufacturing (CIM) Simplify production processes. Re-engineer vs. gradual improvement. Automation – robotics, artificial intelligence Integrate production process with other systems: Order processing, inventory control, finance systems.

14. Human Resource Systems HRM: Human Resource Management Employee Self-Service Systems Let employees manage their Benefit Packages (Health Insurance) Retirement Plans (Investments) Online HRM systems... Integration with Monster.com, CareerBuilder.com, etc. Helps companies recruit more effectively

15. HR Systems

16. Accounting and Finance Systems What is really the difference between accounting and finance?

17. Investment Management 10 1. Accounting 2. Finance

18. Cash flow forecasting 10 1. Accounting 2. Finance

19. Payroll 10 1. Accounting 2. Finance 3. HR 4. Accounting mostly but some HR

20. Order processing 10 1. Accounting 2. Finance

21. Accounting Systems

22. Financial Management Systems

23. Functional Business Systems A complete accounting system may have some of the characteristics of an MIS, TPS, and DSS. A complete marketing system may combine an MIS, ECS, TPS, and DSS

24. Marketing Information Systems Interactive Marketing Sales Force Automation Customer Relationship Management Sales Management Product Management Market Research and Forecasting Advertising and Promotion TPS MIS ECS DSS

25. Types of Information System vs. Functional Business Areas PCSTPSECSMISDSSEIS Accounting Finance HR Marketing Production

26. Summary Typically, Business is broken into 5 Functional Areas and Information Systems can be designed for just one of the areas. But this is not always the case… Example: A Robust TPS may be used in Accounting, Marketing, and Finance. Also, a complete functional system may not fit into one of the six categories Example: An Accounting Systems is both a TPS and an MIS.