2. Culture and Psychology Conceptualizing Culture in Psychology

3. Why Study Culture in Psychology? To check the generality of psychological research To conduct natural experiments and quasi- experiments To extend understanding of “culture” To understand the process of cultural change To reduce ethnocentrism and promote intercultural understanding.

4. What is Culture? Material/Objective Culture Buildings, tools, clothing, methods of transportation, etc. Subjective Culture Characteristic ways of viewing the environment (e.g., ideas, theories, and political, religious, scientific, aesthetic, economic, moral and social standards for judging events in the environment. Subjective culture can be institutionalized in government, education, religion, etc. systems.

5. Defining Culture Range of activities, phenomena in human life Transmission from generation to generation; accumulated knowledge Socialization/enculturation Implicit and explicit assumptions about life Shared rules to govern activity of a group Patterns of organization Genesis of culture (out of habitat, social interaction, etc.) A psychological construct

6. Defining Culture Culture as Patterns/Syndromes Culture as Intergroup Relations Culture as “Border Crossing” Culture as a Process

7. Approaches to the Psychological Study of Culture AbsolutismUniversalismRelativism

8. Approaches to the Psychological Study of Culture Cross-Cultural Psychology Is concerned with the systematic study of behaviour and experience as it occurs in different cultures, is influenced by culture or results in changes in existing cultures (Triandis, 1980, p. 1)

9. Approaches to the Psychological Study of Culture Cultural Psychology Is the study of all the things members of different communities think (know, want, feel, value) and do by virtue of being the kinds of beings who are the beneficiaries, guardians and active perpetuators of a particular culture (Shweder et al., 1998, p. 867) Study of meaning, intentions

10. Approaches to the Psychological Study of Culture Indigenous Psychologies A psychology of a cultural group based on the day-to-day behaviour of its members, for which local points of view provide the paradigms that guide the collection and interpretation of psychological information. (Berry et al., 2002, pp. 459-460)

11. Approaches to the Psychological Study of Culture Ethnic Minority Psychology “… is concerned with the use of culturally appropriate methods to understand the behavior and experiences of specific ethnic groups … historically marginalized groups in North America.” (Goldstein, 2000, p. vii)

12. Culture as Patterns (Triandis, 1980) Cultural Syndromes A pattern of beliefs, attitudes, self- definitions, norms and values that are organized around some theme that can be identified in a society.

13. Elements of Subjective Culture Knowledge-Related Constructs Norm-Related Constructs Self and Social Relationships Values

14. Knowledge-Related Constructs Schema An organized body of information including categories and their associations, stored in memory. Schemata provide structure that help with perceiving, organizing and remembering information, allowing for efficient processing of social information. Beliefs

15. Norm-Related Constructs Norms Implicit or explicit generalized expectations regarding what is appropriate behaviour for members of a group Kinds of Norms Descriptive Prescriptive vs. proscriptive (mores vs. taboos) Institutionalized norms Roles

16. Self and Social Relationships Fiske (1990, 1992) Communal Sharing Share resources according to need Authority Ranking Distribute resources according to rank Equality Matching Share resources equally Market Pricing Distribute resources equitably (the more you give, the more you get)

17. Independent and Interdependent Self- Construals (Markus & Kitayama, 1991) SELF Mother Coworker FriendNeighbour Mother Coworker Friend Neighbour IndependentInterdependent

18. Values Values are principles that guide our lives. They are designed to lead us to our ideal world (Schwartz, 1992) Transcend specific situations Guide selection or evaluation of behaviour and events Ordered by relative importance

19. Value Dimensions (Hofstede, 1980) Power Distance the tendency to see a large social distance between those in the upper part of a social structure and those in the lower part of the social structure. Control of others’ behaviours Uncertainty Avoidance Avoidance of situations where the outcome is uncertain Security, low risk-taking, state religion Masculinity-Femininity Emphasize differences between men and women Focus on “achievement” and “success” vs. “interpersonal harmony” or “caring for others and quality of life” Individualism-Collectivism Tendency to give priority to personal goals even when they conflict with the goals of important groups.

20. Chinese Culture Connection (1987) CBC Integration Human-heartedness Confucian work dynamism Moral discipline -- Hofstede Collectivism Masculinity -- Power distance (high) Uncertainty avoidance

21. Value Dimensions (Schwartz, 1992) Self- Direction Universalism Benevolence Tradition Conformity SecurityPower Achievement Hedonism Stimulation