1. Agricultural extension Innovation

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5. Definition of innovation The classic definitions of innovation include: the act of introducing something new: something newly introduced (The American Heritage Dictionary).The American Heritage Dictionary the introduction of something new. (Merriam-Webster Online)Merriam-Webster a new idea, method or device. (Merriam-Webster Online) the successful exploitation of new ideas (Department of Trade and Industry, UK).Department of Trade and IndustryUK change that creates a new dimension of performance Peter Drucker (Hesselbein, 2002)Peter Drucker the process of making improvements by introducing something new.

6. Economic conceptions of innovation  The introduction of a new good —that is one with which consumers are not yet familiar—or of a new quality of a good.  The introduction of a new method of production, which need by no means be founded upon a discovery scientifically new, and can also exist in a new way of handling a commodity commercially.  The opening of a new market, that is a market into which the particular branch of manufacture of the country in question has not previously entered, whether or not this market has existed before.  The conquest of a new source of supply of raw materials or half-manufactured goods, again irrespective of whether this source already exists or whether it has first to be created.  The carrying out of the new organization of any industry, like the creation of a monopoly position (for example through trustification) or the breaking up of a monopoly position

7. Types of innovation  Business model innovation Business model  Marketing innovation Marketing  Organizational innovation  Process innovation Process  Product innovation Product  Service innovation  Supply chain innovation Supply chain  Financial innovation  New technological systems (systemic innovations)  Social innovation Social innovation

8. Diffusion of innovations

9. Goals of innovation  Improved quality  Creation of new markets  Extension of the product range  Reduced labour costs  Improved production processes  Reduced materials  Reduced environmental damage  Replacement of products/services  Reduced energy consumption  Conformance to regulations

10. Failure of innovation  Poor Leadership  Poor Organisation  Poor Communication and access to information  Poor Empowerment  Poor Knowledge Management  Poor goal definition  Poor alignment of actions to goals  Poor participation in teams  Poor monitoring of results