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NOTORIOUS Presented by: Amber Reed Date: 8/27/08
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How do we create maximum exposure for the motion picture Notorious?
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“There are over 3.3 BILLION active mobile phone subscribers in the world. ” Gsm world
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WAP Sell ringtones, wallpaper, games RSS to keep news updated Video (producers video diaries, trailers) Vote on contest entries
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Contests MC Battle Graffiti Art MC Battle Graffiti Art
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Freestyle Battle Contestants call a number to record 30 sec freestyle Users can listen and vote via shortcode, WAP, or web Promote on radio 1 entry per week, 1 vote per day Winner receives trip to premiere
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Contestants draw graffiti on paper “What does Notorious means to you?” Any defacing of property will be disqualified Contestants take picture with camera phone and upload via MMS Users vote and view via WAP and web Winners work will be projected on building day of premiere Graffiti Art
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Community Service Create a limited edition t-shirt Sell at urban clothing store for $5 All proceeds go to Christopher Wallace Foundation to help underprivileged children QR code links to WAP site
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Magazine promotional ads with QR code Banner ads on MTV, VH1, BET WAP pages
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Thank You!
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