1. School of Pharmacy Website Evaluation and Proposal Prepared by Andrew Bacon of the UConn Web Development Lab October 2010 http://web2.uconn.edu/andrew/pharmacy Slides and sketches available at:

2. Current Pharmacy Website

4. Issues Aesthetic Technical Content

5. Aesthetic Issues The “Look and Feel”

6. Aesthetic Issues Default Unfinished

7. Default Default UConn Template Blue & Grey Photostrip

11. Unfinished Disconnected Elements Broken Layouts “Coming Soon” pages

15. Technical Issues

16. Invalid, Non-Semantic Markup ๏ Lower Google ranking ๏ Slower page loading ๏ Difficult Maintenance

17. Technical Issues Inaccessible Code ๏ Site navigation requires javascript to function Accessibility ๏ State & University Requirements ๏ Americans with Disabilities Act

18. Navigation Vanishes when Javascript is Disabled

19. Content Issues

20. Empty Homepage No Section Landing Pages Only one Subpage Layout Text-Heavy Navigation

21. Solutions New... Homepage Code Navigation Design

22. Homepage Large Photos About the School Audience Pages Social Media Events Pull-Out Links

25. Showcase Events Large Photos Large Photos Audience Pages About the School News Social Media Pull-Out Links

26. Search Pharmacy Website Search Pharmacy Website Simplified Navigation Pages buried deep can rise to the surface with these links Footer holds less- used but important links Facebook (etc) is the best way to communicate with students & alumni Student Testimonial Videos Student Testimonial Videos Links to documents, pages, etc that you’d like to push. Several pages Shorter Welcome/About message, with link for more. Pulls from UConn Events Calendar New “start” pages for different audiences

27. Subpages Multiple Page Templates Section Homepages 1,2,3 Columns Navigation Clear Comprehensive

29. Current Section and Page are Highlighted Replace drop-downs with persistent navigation Area for links to pages or documents related to this section or page. Clear Typographic Hierarchy for Page Headings Distinct Styles for Pull-quotes Large, well spaced fonts for the body content

30. Mobile

33. Next Steps Coordinate with your Marketing & Communications Office Gather Feedback on Existing Site Generate additional ideas for content Continue to evolve the designs Should you decide to partner with us

34. Thank You Slides & Design Sketches available at... http://web2.uconn.edu/andrew/pharmacy