1. Goals of the project Main scenarios and personas Current design, including how/why it differs from the low-fi prototypes Demo of the interactive prototype Biggest lesson learned so far Summary

2. SFMOMA-DAM Digital Asset Management System San Francisco Museum of Modern Art Margo Dunlap, Thoreau Lovell, Joanna Plattner SIMS 213 March 22, 2001

3. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 3 Project Goals Deliver prototype Digital Asset Management (DAM) system that will facilitate: Determining what digital images exist how they can be used (rights) requesting copies of the images Creating and documenting digital image files following museum standards Long-term preservation of digital master files

4. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 4 Goals (continued) Support two departments whose primary goals are: Catalog SFMOMA’s collection; create, store & distribute surrogate images (digital & analog); verify image use rights & permissions (Collections Information & Access Dept.) Create multi-media educational materials, such as interactive cd-roms ( Interactive Educational Technologies Dept.) As well as Other museum staff ( Curators, Advertising & Promotions, Museum Store, Volunteer Newsletter, etc.)

5. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 5 Problem Statement Existing collections management system doesn’t scale to meet increasing demand for digital images too hard to use expensive only includes permanent collection art works Undocumented digital image files are scattered throughout the organization Users check up to 7 places for images Poor communication between departments

6. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 6 Proposed Solution: A DAM System Consisting of Web interface Database for storing metadata about digital images, their creation, and use SQL Server Scripts to connect the two into a single functional system Active Server Pages

7. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 7 Users Two broad classes of users Users who need to create and manage digital images Users who want to find and request use of digital images.

8. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 8 Personas (1 of 4) Anton Bellatino (P) is 28 years old and he loves his job. He's a digital imaging specialist at SFMOMA. He spends virtually 100% of his time creating digital images of artwork, using either a digital camera or a scanner, and then processing them with Photoshop. What he likes most about his job is the art. Anton loves media, particularly films. One of the things he likes about living in San Francisco, is that he can go to 2 or 3 movies a week. His tastes range from obscure European films shown at Goethe Institute to art films shown at the SF Art Institute, to Spike and Mike's Animation Festivals, to Hollywood action films. Primary Persona

9. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 9 Personas (2 of 4) Ken Wong is 41 years old. He is practical, drives a pre- owned Toyota and wears Edie Bauer clothes. He is a technically savvy collections administrator at SFMOMA, who enjoys using his home computer to track his family's finances and access the internet. He is self-taught and would prefer to figure problems out on his own rather than asking for help. Ken studied art and mathematics as an undergrad. Recently he completed a graduate level arts management program at USF. He is ambitious and eager to make a name for himself.

10. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 10 Personas (3 of 4) Robin Foster (P) is 36, married, and lives in Oakland. Born in Portland, educated in Seattle, and now living and working in the SF Bay Area, Robin has always lived on the West coast and would like to keep it that way. After finishing her BA at the University of Washington in Communication, she worked as the project manager for the Seattle Art Museum's Open Studio project, which focused on teaching artists and arts organizations how to create Websites and to analyze the impact of technology on culture. She’s proved herself to be a good manager and an inspiring team leader. Primary Persona

11. Joanna Plattner | Margo Dunlap | Thoreau LovellIS213 Spring 2001 11 Personas (4 of 4) Sophie Lindstrom is 27 years old and she's been working at SMOMA for 3 years. She moved to the Bay area 3½ years ago, after finishing her MFA at the Rhode Island School of Design. She new she was smart and creative, friendly and considerate, and that her contacts from school wouldn't hurt. Her timing was good and her confidence paid off when she was hired as a Curatorial assistant in the photography department at SFMOMA. She is sophisticated, but not a snob. She uses the Web at work for research and she uses email for professional correspondence, but she's never bought into all of the hype about the internet and technology in general.