1. Call of the Mall A Mouse Hole Dude where’s my car

2. Mall architecture –Big, beige, boxy virtually featureless –“no one has bothered to create something that says shopping,” Because –Historically presentation of merchandize has been very important (still is today) –Malls are descendents of strip malls

4. Mall of America Biggest tourist in Minnesota

8. “Next time you’re in a mall, instead of going directly inside, stroll around the perimeter of the place. It will be one of the more joyless promenades you’ll ever make.” Author makes Mall managers start tours in farthest corner of parking lot

9. Fashion show Mall Las Vegas Times Square Signage Impact on bottom line? Malls have leverage

10. Main entrance? Parking –1. You want a spot that is easy and fast to reach when you arrive. –2. You want a spot close to the mall –3. You want a spot near the entrance that will bring you closest to your first destination inside. –4. You want a spot that is fast and easy to reach when you leave.

11. Traffic cop? Christmas Find your car afterwards –Men like numbers –Women like colors –Kids prefer symbols

12. Tailgating Walmart Peddler’s wagon NASCAR Tent Sales Where do employee’s Park?