1. Marketing Today: Name that client! Kevin Duggan Equity Derivative Trading and Strategy Ontario Teachers’ Pension Plan August 19th, 2005

2. Overview  Marketing : External Relationships  Broker marketing to us  Our marketing to the world  Marketing : Internal Relationships  Marketing to other PMs internally  Marketing to senior management and the Board

3. Client : Traditional  Research  Generic  Custom  Delivery

4. Client : Traditional

5.  Research  Generic  Custom  Delivery  Relationship Management Trend

6. Relationship Manager TAA Public Equities Fixed Income Private Capital Currency and Commodities Alternative Investments Relationship Manager

7. Client : Traditional  Research  Generic  Custom  Delivery  Relationship Management Trend  Investor seminars  Other  OTC developments in Europe

8. Client : The Street  Why bother?  Pricing methodology  Investment philosophy  ART relationships  Road shows  End user surveys

9. Client : Internal Peers  Public Equities  Private Capital  TAA  Investment Planning Committee

10. Agency Traders Futures, Options, Non Standard Equity, Index Products Equity Derivatives Trading Advisors Management of Joint Portfolios Client : Internal Peers

11. Client : Senior Management

12. Hop In!!

13. What is next?