1. 1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.

2. P.T. Barnum
Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”
Earliest US millionaires
Had a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.

3. Walt Disney
Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.
Produced the first feature-length cartoon – Snow White.

4. Walt Disney continued . . .
Opened Disneyland in Anaheim, California in 1955.
Developed Disney World in Orlando, Florida in (First of the four parks.)
Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)
Died prior to seeing any of his plans completed.
Upon his death, his empire worth over $100 million.

5. Charlie Chaplin Slap-stick comedy Widely recognized movie stars
Character wore:
Baggy pants
Tight coat
Large shoes on the wrong feet
Black derby hat
Turned film comedy into an art form
1915, signed with Essanay for $1,250/week to make 14 films

6. Lucille Ball Actor, musician, comedian, model, & producer Emmy awards:
1952: Best Comedienne
1955: Best Actress in a Continuing Performance, I Love Lucy
1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy

7. Lucille Ball continued . . .
One of televisions first leading ladies
The man served as supporting role
Helped to advance career of many Latino performers
Husband: Desi Arnez, Cuban bandleader

8. Steven Spielberg Director and producer Films include:
Jurassic Park I-III
Men in Black I & II
Shrek
Schindler‘s List
E.T., The Extra-Terrestrial
Jaws
The Color Purple

9. Steven Spielberg continued . . .
Commercial tie-in
Reeses Pieces in E.T., The Extra-Terrestrial

10. Louis Armstrong Revolutionized jazz
Put the soloist to the front of the band, emphasizing talent
Played the cornet and trumpet, sang and led the band
Wrote “Hello Dolly” and “What a Wonderful Life”

11. The Beatles
Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey)
Early members included: Stuart Sutcliffe and Peter Best
Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band
1970, band split
1980, Lennon murdered

12. Elvis Presley Sold over 1 billion records worldwide
131 different albums/singles to achieve gold, platinum or multi-platinum status

13. Elvis Presley continued . . .
Revolutionized television performances
On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance
Caused a nation-wide scandal
Many advertisers reconsidered their support of Presley
Pioneered “rock and roll”
Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole

14. Oprah Winfrey Baltimore Talk show, People Are Talking
Chicago Morning talk show, A.M. Chicago
1986 launched the Oprah Winfrey Show
Grossed $125 million by end of first year

15. Oprah Winfrey continued . . .
Production company Harpo Productions
Oprah spelled backwards
Privately syndicating her show allowed her to make more money
“Oprah Book Club”
1999 – Oxygen channel
Magazine: O: The Oprah Magazine

16. Pioneers in the Sports Marketing Industry

17. Michael Jordan Greatest player ever to play basketball
Nike and NBA marketed him as “Air Jordan”
Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox

18. Michael Jordan continued . . .
Movie Space Jam
President of Basketball Operations for the Washington Wizards
Endorses products including:
Nike
Gatorade
Sara Lee Corporation’s Hanes brand clothier
Rayovac
Chevrolet

19. Mildred “Babe” Didrickson Zaharias
Greatest female athlete of all time
Female Athlete of the Year six times

20. Mildred “Babe” Didrickson Zaharias continued . . .
Sports included:
Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
First female athlete to sign an endorsement contract
Wilson Sporting Goods
$100,000

21. William (Bill) H.G. France Sr.
Founded National Association of Stock Car Auto Racing (NASCAR)
Founded International Speedway Corporation (ISC) – owns and/or operates:
Daytona International Speedway
Talladega Superspeedway

22. William (Bill) H.G. France Sr. continued . . .
Michigan International Speedway
California Speedway
Homestead-Miami Speedway
Phoenix International Raceway
Richmond International Raceway
Darlington Raceway
North Carolina Speedway
Kansas Speedway

23. Jack “Jackie” Roosevelt Robinson
First student to letter in four sports at UCLA
Baseball
Basketball
Football
Track & field
Professional football for Los Angeles Bulldogs

24. Jack “Jackie” Roosevelt Robinson continued . . .
Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers
Won National League batting title and Most Valuable Player awards
Former President of Chock Full O’Nuts – restaurant and coffee company

25. Jackie Joyner-Kersee Basketball scholarship at UCLA
Cover of Sports Illustrated – labeled “Super Woman”
First female to be named The Sporting News Man of the Year

26. George “Babe” Herman Ruth Jr.
Baseball’s first “great slugger”
Called “Bambino” & “The Sultan of Swat”
“Babe” came from Jack Dunn, former manager of the Baltimore Orioles
Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

27. George “Babe” Herman Ruth Jr. continued . . .
Yankee Stadium is considered “The House that Ruth Built”
Associated Press Athlete of the Century
Member of ESPN’s Sport Century/Athletes of the Century
Voted Greatest Baseball player of all-time by the Sporting News

28. Cassius Clay Self-promoted as “I am the Greatest!”
Won Gold Medal – Olympics – Light Heavyweight division
Defeated Sonny Liston to become the World Heavyweight Champion

29. Cassius Clay continued . . .
Joined Nation of Islam – changed name to Muhammed Ali
Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.
“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.
“Thrilla in Manilla” – defeated Joe Frazier
Lit the torch at Olympic Summer Games in Atlanta, GA

30. Max Muhleman Founded Muhleman Marketing Inc. in Charlotte
Clients include: Anheuser-Busch, Coca-Cola, and DuPont
Created permanent seat license
Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers

31. Vince McMahon Born Pinehurst, NC
Graduated from East Carolina University
1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation
Called professional wrestling “sports entertainment”
Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.
Changed name to World Wrestling Entertainment (WWE)

32. Examine the Evolution of Sports and Entertainment Marketing

33. Sports Marketing
1858 – Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.
1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
1934 – Lou Gehrig appeared on a Wheaties box.

34. Sports Marketing
1943 – All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.
1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

35. Sports Marketing
1964 – Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.
1972 – Title IX is enacted, mandating equal access to educational opportunities for men and women.
1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

36. Sports Marketing 1980 – The US boycotts the Summer Olympics in Moscow.
1984 – The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable.
1996 – Olympic Park in Atlanta, GA is bombed.

37. Entertainment Marketing
– Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.
1919 – Development of recording of sound on motion picture film.
1920 – First commercial radio stations with regularly scheduled broadcasts.

38. Entertainment Marketing
1926 – RCA established the National Broadcasting Company (NBC)
1927 – Farnsworth transmits first electronic television picture; receives patent.
1927 – The Columbia Broadcasting System (CBS) is founded.

39. Entertainment Marketing
1929 – The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks.
1939 – First television is sold.
1948 – Televisions are in over one million homes.
1951 – Color television is introduced.

40. Entertainment Marketing
1955 – Disneyland in Anaheim, California opens costing $17 million to build.
3.8 million visitors come the first year
1960 – Over 100 million television sets are in homes around the world.
1961 – Six Flags opens in Texas
First regional theme park

41. Entertainment Marketing
1971 – The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million the build
1980 – CNN, the first all news network, is launched by Turner Cable Network
1980 – Prince Charles and Diana Spencer are married on international television

42. Entertainment Marketing
1981 – First IBM Personal Computers are available for retail sales
1981 – MTV debuts
1982 – Michael Jackson’s “Thriller” sells 20 million albums
Largest selling record ever
1983 – First compact disc is released

43. Entertainment Marketing
1985 – Nintendo home entertainment system is introduced
1989 – Time and Warner merge to become Time Warner Inc.
1995 – First television program delivered via the Internet (webcast)
1997 – Princess Diana is killed in an automobile accident