1. Organizational and Manageial Communication
Communication Models
Chapter 4

2. Four Models of Communications
Press Agent/Publicity Model
Public-Information Model
Two-Way Asymmetric Model
Two-Way Symmetric Model
Peggy Simcic Brønn

3. Press Agentry/Publicity Model
Purpose: Propaganda
Communications: 1-Way, Complete Truth not Essential
Model: Source Receiver
Research: Little; ‘Counting house’
Peggy Simcic Brønn

4. Propaganda Model
Peggy Simcic Brønn

5. Public Information Model
Purpose: Spread Information
Communications: 1-Way, Complete Truth IS Important
Model: Source Receiver
Research: Little; readability, readership
Peggy Simcic Brønn

6. Public Information Model
Peggy Simcic Brønn

7. Two-Way Asymmetric Model
Purpose: Scientific Persuasion
Communications: 2-Way, Embalanced Effects
Model: Source Receiver
Feedback
Research: Formative; Evaluate Attitudes
Peggy Simcic Brønn

8. Two-way Asymmetric
Peggy Simcic Brønn

9. Two-Way Symmetric Model
Purpose: Mutual Understanding
Communications: 2-Way, Balanced Efforts
Model: Group Group
Research: Formative: Evaluate of Understanding
Peggy Simcic Brønn

10. Peggy Simcic Brønn

11. Macro and Micro Issues The philosophical The complex The practical
Peggy Simcic Brønn

12. The Real World

13. Manager’s Communication Obligations
Carry information from top management
Explain
Listen
Get feedback from employees
Take information from ‘down’ to ‘up’
Active role in spreading information
Sell ideas
Motivate, inspire and encourage personal development
Profile and market units
Speak at meetings
Negotiate
Give feedback, criticism and praise
Speak personally with staff
Solve conflicts
Set demands
Explain and defend unpopular decisions
Carry out periodic evaluations of employees
Peggy Simcic Brønn

14. Mutual Learning Model Toward 2-way symmetric communication
Peggy Simcic Brønn

15. Take Control Model
Peggy Simcic Brønn

16. ’Give Up’ Control Model
Peggy Simcic Brønn

17. Consequences of Models
Peggy Simcic Brønn

18. Difficulties
Power and Ethics
Programming
Peggy Simcic Brønn

19. Coorientation Model
Peggy Simcic Brønn

20. Peggy Simcic Brønn

21. Cathy and her boyfriend’s coorientational model
Peggy Simcic Brønn