1. Mike Hodges – GM/VP Interactive

45. The New Media Plan Ignite the Fireworks (verb, sound) Pour some Gasoline on the fire Be sure you plan out the Bonfire (reverb, amplify) Then AMPLIFY!!!!!!

46. Lighting Fireworks…Targeting is Key Who are your current customers? Do you like who you have or want new ones? Can’t get the bonfire going with people that aren’t interested

47. San Diego Ad Spend

48. San Diego Interactive Ad Spend

49. Balance Owned, Paid & Earned

51. Mike Hodges Mike.Hodges@SignOnSanDie go.com THANK YOU!