1. Copyright Carlo Communications Oy1 Taitava tevanake - texIT Virtual Marketing Subproject Final report 15.04.04

2. Copyright Carlo Communications Oy2 Taitava tevanake project Creates new abilities for companies in textile and clothing industry by increasing the use of information and communications technology (ICT). The use of ICT makes it possible to safeguard the future by increasing the knowledge, skills, ideas and motivation of students and people working in the industry.

3. Copyright Carlo Communications Oy3 Taitava tevanake project Financed by ESF and Ministry of Education. Coordinator University of Tampere, WRC. Partners: Tevanake Center and The Union of Workers in Textile and Clothing Industry (from May, 2004 Chemical Workers’ Union). Subproject contacts: project leader Esa Kolehmainen, tel. +358 3 214 5405, email: tevanake@tevanake.net

4. Copyright Carlo Communications Oy4 Subproject The purpose is to develop best practices for the SME´s to be applied within EU to test export services on the web by developing the virtual model of an export secratary with the participating companies to develop prototypes for software to test the concept in the joint network (no software for a single company) Virtual export secretary

5. Copyright Carlo Communications Oy5 Virtual marketing ICT opens global markets Companies too small to hire own export secretary. With the help of ICT small companies have a possibility to share one virtually. The problem: how to take care of the many tasks connected with exporting while designing and selling. It is not possible without ICT.

6. Copyright Carlo Communications Oy6 Tasks To find potential customers To inform potential customers To receive an order from customers To confirm the order and get it into production To monitor the progress in production Exporting the product to the customer Getting payment from the customer Virtual export secretary

7. Copyright Carlo Communications Oy7 ICT The concept of virtual export secretary is based on cooperation in a network. The purpose is to share the expenditure and function of the key elements in the continuity, growth and success between several companies. This is possible by the use of ICT. Virtual export secretary

8. Copyright Carlo Communications Oy8 ICT A need based scalable solution, which later can be developed into a functionable product. The purpose was to find ways by which to translate naturally and with moderate expenditure the needs and experiences of the companies into network based solutions. Virtual export secretary

9. Copyright Carlo Communications Oy9 Selection of companies An SME with exportable products Ad in professional magazine Selection in the main Finnish Fair (Vateva) Compatibility Diversity Virtual export secretary

10. Copyright Carlo Communications Oy10 Working programme ( 19.12.03) Creating common software Training to use the sofware Linking the network into an extranet Starting and testing of the virtual export secretary Joint participation in an important international fair Virtual export secretary

11. Copyright Carlo Communications Oy11 Assessing competencies Joint meeting to define and agree on rules and mode of operation in the network Interview with netbased questionnaire Personal visit General attitude to ICT The use of ICT at the moment of the interview Assessing the motivation for learning Why the company has PC etc Why the company has not PC etc Training

12. Copyright Carlo Communications Oy12 Companies, personnel on very different levels Some use almost daily Some have homepages Some have produced cd´s of their product One bought all ICT-services, but was planning to by own pc´s for cost reasons Some had pc, but the md could not use it Problems with timetable. How to squeeze training into daíly business Taylormade programmes Problem solution for the advanced Mental support for the beginners Training Analysis

13. Copyright Carlo Communications Oy13 Virtual export secretary The development of software To define common needs To define special needs To adjust the system Different processes for adaptation STANDARD  ADAPTIVE SIMPLE  SCALABLE

14. Copyright Carlo Communications Oy14 ICT-ratkaisut Virtual export secretary

15. Copyright Carlo Communications Oy15 ICT-ratkaisut Virtual export secretary

16. Copyright Carlo Communications Oy16 ICT-ratkaisut Virtual export secretary

17. Copyright Carlo Communications Oy17 ICT-ratkaisut Virtual export secretary

18. Copyright Carlo Communications Oy18 ICT-ratkaisut Virtual export secretary

19. Copyright Carlo Communications Oy19 Linking network into extranet Premium- customers Partners Product & prices Payment in the net Subcontractors Status of the order Confirmation of the order Virtual export secretary

20. Copyright Carlo Communications Oy20 Preparation for the use of software Acquainting with the pilot company and it´s export Taking into account the needs and wishes Cooperation with the software company Finding the best practices for exporting SME`s Virtual export secretary

21. Copyright Carlo Communications Oy21 Starting and testing the virtual export secretary Readiness to test the software client information product information Testing software in practice entering export invoice by using the template updating the client iformation Finding and informing of the needs for development found during the process Virtual export secretary