1. Copyright Atomic Dog Publishing, 2005 Figure 21-1 A Framework for Developing and Applying a Price Strategy

2. Copyright Atomic Dog Publishing, 2005 Figure 21-2 Pricing Objectives

3. Copyright Atomic Dog Publishing, 2005 Figure 21-3 The Alternative Ways of Developing a Pricing Strategy

4. Copyright Atomic Dog Publishing, 2005 Figure 21-4 Cost-Based Pricing Techniques

5. Copyright Atomic Dog Publishing, 2005 Figure 21-5 Demand-Based Pricing Techniques

6. Copyright Atomic Dog Publishing, 2005 Figure 21-7 Demand for Designer Jeans Under Prestige Pricing

7. Copyright Atomic Dog Publishing, 2005 Figure 21-8 Price Bundling for a Bookcase