1. Audience Ethos and Pathos

2. How to prepare your argument n Thinking about your audience (Writing Arguments, pp. 136-137). n Putting yourself in your audience’s shoes. n Building credibility with your audience (Writing Arguments, pp. 140-141). – Be knowledgeable. – Be fair. – Build bridges.

3. How to make your argument n Appealing to a supportive audience (Writing Arguments, pp. 155-156). n Appealing to a neutral or undecided audience (Writing Arguments, pp. 156-165). n Appealing to a resistant audience (Writing Arguments, pp. 165-177). – Rogerian argument – Humor