1. Creating a Brochure “The Computer as an Educational Tool: Productivity and Problem Solving” ©Richard C. Forcier and Don E. Descy

2. Before You Begin Determine purposeDetermine purpose –Informative, educational, persuasive AudienceAudience –Clearly identify, target Main pointsMain points –Catchy headings or titles Prepare a sketch of the brochure before startingPrepare a sketch of the brochure before starting

3. Getting Started Click “Microsoft Word” (W)Click “Microsoft Word” (W) From Project Gallery window, click “Business Forms” arrowFrom Project Gallery window, click “Business Forms” arrow From drop-down menu, click “Brochures”From drop-down menu, click “Brochures” Choose a template; click “OK”Choose a template; click “OK”

4. Brochure Wizard Enter the information requestedEnter the information requested Planning to mail this brochure? For this project, uncheck boxPlanning to mail this brochure? For this project, uncheck box Click “Save and Exit”Click “Save and Exit”

5. Inserting Text ContentContent –Relevant, correct, well organized –Don’t overwhelm LanguageLanguage –Simple, intelligent, friendly, inviting

6. Brochure Style and Layout Group or categorize informationGroup or categorize information –Does it flow logically? Balance of both text and graphicsBalance of both text and graphics FontsFonts –Easy to read, bold, italicize, underline

7. Inserting/Changing Pictures Click an existing picture, delete, make sure insertion point is blinkingClick an existing picture, delete, make sure insertion point is blinking Click “Insert”, “Picture”, “ClipArt/From File”, choose picture, click “Insert”Click “Insert”, “Picture”, “ClipArt/From File”, choose picture, click “Insert”

8. Inserting/Changing Pictures (Continued) Adjust picture to most appropriate size, color, etc.Adjust picture to most appropriate size, color, etc. Graphics should enhance the text.Graphics should enhance the text. Can be drawings, photos, pics, clip art, logoCan be drawings, photos, pics, clip art, logo Use captionsUse captions

9. Keep in Mind Maintain consistency throughout brochureMaintain consistency throughout brochure Sans-serif font is easier to read than serif.Sans-serif font is easier to read than serif. Utilize “white space”Utilize “white space” –Do you have a frame? Incorporate bulleted listsIncorporate bulleted lists Avoid ALL CAPSAvoid ALL CAPS

10. A Brochure Layout Guideline