1. S WISS C HA M SWISS BUSINESS HUB ITALY The experience of the Swiss Chamber of Commerce in Italy Alessandra Modenese Kauffmann Yverdon-les-Bains May 24th 2002

2. S WISS C HA M Table of contents Background Preliminary phase What is SBH Italy? The CCSI for the OSEC BNS Osec for CCSI Activity Organization Chart SBH ITALIA First results … … and Work in progress! First appraisal

3. S WISS C HA M Background: New Law External network to support Swiss SMEs abroad In the centre of main economic interest Following the principle of rationalization of financial effort

4. S WISS C HA M Background Strength of a Chamber of Commerce Mission Location Stable Structure Know-how (team/members) Services oriented

5. S WISS C HA M Preliminary phase (12 months)  Evaluation of the local situation in respect to the aim of the law  Evaluation of the characteristics of the CCSI  Agreement with the local Embassy  Contract Osec BNS - CCSI

6. S WISS C HA M What is SBH Italy? The economic “one-stop-shop” for Italy

7. S WISS C HA M The CCSI for the OSEC BNS Makes available:  the Responsible and the executive manager  infrastructures  Chamber’s services

8. S WISS C HA M Osec for CCSI  SBH services promotion;  Assistance and support to the activities;  Intranet platform, data banks VSA on- line and “Swiss Export Directory; helpdesk and discussion forums; the manual “Réseau extérieur”, training.

9. S WISS C HA M Activity Information Marketing Consultancy

10. S WISS C HA M Information Country Report Business guide Basic addresses Specialists addresses Fairs and events Major sectors Legal information Tenders Business contacts

11. S WISS C HA M Consultancy Individual advice Official contacts Contacts with the local business community/networking

12. S WISS C HA M Marketing General marketing Trade fair and events support Visitor delegations

13. S WISS C HA M Organization Chart SBH ITALIA

14. S WISS C HA M Official launch October 15

15. S WISS C HA M First results … 2 mandates: (Oct-Dec 01) Partner search in field of plastics Market analysis on special cables Legal, fiscal, accounting consultancy Networking with Italian economic institutions General information: 200 per month (average)

16. S WISS C HA M First results … 2 Training for the Hub Training/Presentation to the Embassy and the General Consulate 1 big Event to promote Bilateral Agreements and Interreg III Firmenberatungstage – Zürig Patronage of the Swiss Culture Week in Florence Promotion of Expo 02 Presence at International Fair “Global Expo”

17. S WISS C HA M … and Work in progress! Business Guide Set up of 6 quotations for mandates of various kind (partner search, market analysis, market overview) Event for promotion of Location Switzerland (MI-BS-PD) Event for promotion of the Swiss Brand “Victorinox” / Design Award (+typical Swiss food & wine)

18. S WISS C HA M First appraisal Very strict cooperation with OSEC Sinergy Methology development day by day