1. MAGAZINES

2. Magazines in the 19th Century Industrial Revolution in Magazine Technology An Era of Democratic Reading Specialization in Publishing

3. Magazines in American Life II Muckrakers Photojournalism Maturation and Competition Media Compete for Advertising

4. Impact of media on magazines

5. Some statistics http://publishing.about.com/cs/statistics/ Circulation of top 100 magazines

6. Today’s Market Structure Consumer Magazines Business Magazines Who Owns Magazines?

7. Audience Demand Consumer Market Advertising Market

8. Creating a New Magazine Person with a vision Economic support Need in the marketplace Ability to adapt to change

9. Financing a Magazine Government Special Interest Groups Commercial Companies Advertising Circulation

10. Trends and Innovations Demographics Economic and Social Change Combined Technology Offers More Choice International Markets